Evans' New Ad Campaign Stars Plus-Size Models in Vogue-Inspired Shoot
Evans' new ad is Inspired by the original supermodels of the '90s. Photo courtesy of Evans
How do you follow-up a bold campaign starring signer Beth Ditto?
If you are Love Magazine, you slap a nude photo of Lara Stone on the cover. But if you're British plus-size fashion brand Evans, you round up a who's who of the most notable plus-size models in the industry for a classy, Vogue-inspired campaign.
The latest 2010 campaign for Evans -- which caters to sizes 14 to 32 -- takes its inspiration from Peter Lindbergh's 1990 cover for Vogue, featuring a supermodel jackpot of Christy Turlington, Naomi Campbell, Linda Evangelista, Cindy Crawford and Tatjana Patitz, the retailer told StyleList.
Twenty years on, Evans' updated version stars a cluster of curvy beauties -- Britney Vecchio, Hayley Morley (of Mark Fast catwalk fame), Crystal Renn (the face of the brand), Amber Tolliver and Peeky -- in a clean, simple shot that the brand calls "aspirational yet accessible."
"These supermodels of the 'plus' industry are making you forget their size," Gary Dakin, vice-president of Ford Models, said in a press release.
"It is women like these that are going to knock down the final barriers, showing that they are some of the best at what they do by modeling for some of the key opinion formers and brands within the fashion world."
Hear hear. We love the simple, sophisticated aesthetic, with the girls looking gorgeous in jeans, white tees and on-trend fitted tuxedo, military and leather jackets.
Did we tell you it was the Year of the Curvy Girl or what?
And check out V Magazine's plus-size burlesque shoot, courtesy of Karl Lagerfeld.
Tags: Ad Campaigns, crystal renn, evans, Hayley Morley, Models, peter lindbergh, Plus-size, plus-size fashion, Plus-size models, retailers, Supermodels
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Eva, 1-29-2010, 3:47PM
These are plus sized models? LOL
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