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Hair Scrunchies, Explained - Scrunchie 101

by Marissa Gold (Subscribe to Marissa Gold's posts)
Posted Jan 28th 2010 at 1:45PM  
63 Comments
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Catherine Zeta-Jones (left) and Sienna Miller (right) are scrunchie fans. Photos: Rex USA

Last week, Catherine Zeta-Jones wore a scrunchie. In public.

I have to admit, I thought scrunchies were just a distant memory of decades past -- one that most of us would like to forget, for that matter. So I expressed the general consensus -- at least at StyleList HQ -- that scrunchies are over.

But then something happened. A great scrunchie debate ensued, as comments from our readers poured in, declaring things like "Who are you to approve or disapprove of scrunchies," "You are so wrong. The scrunchie was the perfect thing to wear," and "She can put her hair up with anything she wants."

How can so many people think that scrunchies are a fashion sin, and others vehemently come to their defense? Did the infamous "Sex and the City" anti-scrunchie episode not settle that debate for good? I decided we had to delve a little deeper into the world of these colorful, fabric-coated ponytail holders and why they're so controversial.

What the heck are they? Where did they come from? And are they or are they not... uncool?

Behold, the scrunchie. Credit: Microzoa, Taxi / Getty Images

Meet Your Maker
First thing's first: All documented data points to Rommy Revson as the inventor. Many sources say Revson first patented the scrunchie as early as 1986, and she later revised it a few times. Demand for the item kept Revson's lawyer, Robert Cinque, pretty busy defending the patent as companies inevitably attempted to knock off the design.

But Revson still attempted to sell the product on her own. A Women's Wear Daily article from 1989 reported that Revson launched her then-called "Scunci" ponytail holders for sale in 1987, and later joined with a company called Riviera to re-launch them as "Rommi" ponytail holders in Spring of '89.

What's In a Name?

Revson's design was eventually mass-produced by hair accessories giant Scunci, now owned by Conair. "We licensed the product from her," explains Scunci spokesperson Laurence Borrione. And as for that funky name, it came from the last thing you'd ever expect: "It was her dog's name, Scunci," Borrione told us.

Now, you're probably still wondering where the term "scrunchie" came from. After all, we know that these ubiquitous accessories gained massive fame, but not many of us recognize "Rommi" or even "Scunci" as their name. So how'd we get to "scrunchie" anyway? There's an easy explanation for that. The products were marketed as damage-free ponytail holders -- The scrunched fabric that surrounded the elastic protected hair from any snagging on metal or elastic parts. So the public simply adapted the name as "scrunchie," and it stuck.

The Fickle World of Fashion
Not to gloss over its success, but we all know what happened next: scrunchies became the go-to hair accessory of their time. Available in a multitude of colors and fabrics, they were simultaneously the most fashionable and hair-friendly accessories on the market. And after a good run in the '80s and early '90s, the scrunchie (like much of that era's fashions) ultimately became passé. As the '90s progressed, the scrunchie was seen less and less in public. Wearing a scrunchie became akin to wearing shoulder pads or tapered jeans -- it just wasn't current anymore.

But luckily for Scunci, changing times in the fashion world weren't the kiss of death for the scrunchie. "Even with a decrease in popularity after its initial era, the scrunchie remained a good seller," Borrione told us. "Nothing is better for not damaging your hair."

Scrunchies Today
The present-day scrunchie fan is simply a woman who cares more about convenience and her hair's health than making a cutting-edge fashion choice. And that's totally understandable. According to Borrione, plenty of additional women also wear scrunchies -- just not in public: "Very often women who would not wear a scrunchie in the street have a bunch of them at home," she says.

But as for whether the scrunchie will actually make a true fashion comeback, I still lean against it. Sure, scrunchies were big in Japan last year, the '80s made a decent (albeit brief) fashion comeback, and a few scattered celebrity scrunchie spottings (Mary Kate Olsen, Sienna Miller, and the aforementioned Catherine Zeta-Jones) made some fashionistas wonder. To me, the fluffy, floral-like pageantry of the scrunchie just seems too dated to ever be truly chic in the future.

And now, for a scrunchie moment of zen:
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Filed under: Hair Care, Hair, Celebrity, Celebrity Style
Tags: catherine zeta-jones, CatherineZeta-jones, hair scrunchie, hair scrunchies, HairScrunchie, HairScrunchies, ponytail, ponytail holder, PonytailHolder, rommi, rommy revson, RommyRevson, scrunchie, scrunchies, scunci
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READER COMMENTS

(63)Add A Comment

Abcey Events, 1-29-2010, 7:54PM

Half a star vote downvote upReport
Abcey Events

No matter who wears it, or how much someone tries to play it cool, scrunchies were a thing of the 90s. And should stay there. There is no designer or celebrity (I think) that could pull it off again. Somethings are history...

Reply »

Jenny-Ann, 1-29-2010, 8:10PM

3 stars vote downvote upReport
Jenny-Ann

Geeze. It's a way to keep your hair out of your face. What's the big freaking deal?

»

athos1650, 1-29-2010, 9:23PM

3 stars vote downvote upReport
athos1650

And platforms were from the 40's and mini-skirts from the 30's and 60's. So what, scrunchies are convenient and why not!!! No one, I repeat, no one should tell you how to lead your life; not Sarah Jessica Parker, her wild and crazy designer or any other "named" designer. Individuality lives!

»

baz, 1-29-2010, 11:19PM

3 stars vote downvote upReport
baz

I love scrunchies and am ALWAYS complimented on my sense of 'mainstream' style. I am constantly voted 'best dressed'. CZJ looks fabulous!!!

»

Beckw, 1-30-2010, 3:21PM

3 stars vote downvote upReport
Beckw

You must be a jealous bald headed freak, am I right?!

»

jdislajkjlj44, 1-31-2010, 7:19PM

2 stars vote downvote upReport
jdislajkjlj44


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»

Eileen, 1-29-2010, 8:12PM

3 stars vote downvote upReport
Eileen

i luv scrunchies i wear them everyday anyone who doesnt like them has nenver used 1 they r so easy 2 use and theyre SOOOO cute omg i luv em!!!

Reply »

MICHELLE, 1-30-2010, 9:57AM

3 stars vote downvote upReport
MICHELLE

I agree3 with all the positive ladies out there....who gives a crap what we wear in our hair...never even knew if they were "in" or "out". If I'm measured by what I have in my hair to keep it out of my face-then you people have WAYYYY TO MUCH TIME ON YOUR HANDS!!!!!! SCRUCHIES RULE!

»

Hey You, 1-30-2010, 3:12PM

3 stars vote downvote upReport
Hey You

Michelle you are sooo right! I will also add that if someone is so shallow that they are going to judge me by what a I use to pull my hair back (which YES, is a scrunchie!), what do I care ~ I have no need for that kind of person in my life anyway!

»

djc506, 5-10-2011, 3:06PM

2 stars vote downvote upReport
djc506

Check out DJC506 on etsy.com see the very colorful designed scrunchies!

»

brit is hawtzZz, 1-29-2010, 8:13PM

3 stars vote downvote upReport
brit is hawtzZz

so basically you got owned in comments about making a claim that people can't wear what they want, and now in your defense you made another article about it. i still find it hilarious that this garbage is deemed news. you're a horrible journalist and no one cares about scrunchies. why don't you stick to something safe and write to the masses about "going green" or "haiti". not how you're appalled that some person, a celebrity at that (the idea of celebrities anyway, make me sick. i know scores of women far more attractive than celebrities. the whole idea has always made me sick) wore a hair tie. you shouldn't even have your job. g'day.

Reply »

Heather, 1-29-2010, 8:30PM

3 stars vote downvote upReport
Heather

I love my scrunchies...I say if u have them wear them proud. Regular pony tail holders don't hold tight enough. U go Catherine!!

Reply »

rmesfo, 1-29-2010, 8:34PM

3 stars vote downvote upReport
rmesfo

When the fashion editor of AOL is accomplished as Jones, then maybe, just maybe,
her opinion may carry a teeny bit of weight. Otherwise she or he is a joke.

Reply »

digigisi, 1-29-2010, 8:43PM

3 stars vote downvote upReport
digigisi

Those who use Sex and the City as their guide are the ones that basically say a Scunci is a major fashion mistake. I lived in NYC and worked. The only time I ever heard about it being a big deal was on that show!

Reply »

Trish, 1-29-2010, 9:00PM

3 stars vote downvote upReport
Trish

DATED? Using a hair accessory that is protective of long hair and is relatively cheap and easily purchased is passe? Good God, people - let's get over this DATED thing and think about more important subjects. I'm so tired of hearing that certain items are DATED just because the current group of fashionistas don't favor them - everything from wooden kitchen cabinets to Scuncis - SURELY we are not sheep who MUST listen dutifully to those in the Fashion Industry about what we should or should not wear. I do no use Scuncis - I have short hair, but if I had long hair, I would have no problem using them.

Reply »

Hamachi, 1-29-2010, 9:04PM

3 stars vote downvote upReport
Hamachi

How exactly is this news? What a stupid article.

Reply »

jerilyn, 1-29-2010, 9:05PM

3 stars vote downvote upReport
jerilyn

She looks great with her hair like that, so what is the big deal. There is nothing wrong with scrunchies. I love them. I have long hair.

Reply »

catseye1974, 1-29-2010, 9:16PM

3 stars vote downvote upReport
catseye1974

I love scrunchies, they make my long, thick, natural curly hair stay healthy and unbroken while all you nay sayers have your hair falling out. I don't care if they are a fashion item or not, they are quick, convenient and safe for hair. I will always use scrunchies to go to work, the store or playing sports. Yeah scrunchies!!!

Reply »

Twimoms rock, 1-29-2010, 9:16PM

3 stars vote downvote upReport
Twimoms rock

What is the big deal? I have young kids and belive me I'd rather be 'unfashionable' than have a 3 year old pull your hair a million times a day. Besides, when I start using 'sex and the city' as a fashion guide you can just shoot me dead. I wear one everyday, out in public and no one has gasped and fainted yet.

Reply »

PC, 1-31-2010, 11:42PM

2.5 stars vote downvote upReport
PC

Pff. I wear a scrunchie to work, to the store, around the house. It's no friggin' big deal! And I'll KEEP buying them, as my more fashion-concious, 'Sex and the City' lovin' (fashion tips from a fictional show? Really?) sister KEEPS STEALING MINE!

I guess you, dear blogger, are simply jealous that Zeta-Jones and her ilk have long, beautiful hair to put up.

Reply »

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