When sweet redhead Nicole Fox won the latest "America's Next Top Model," Tyra Banks told her petite protégé, "You are a star. You have it!"
When the blogosphere was abuzz that the shy girl would be mugging for British designer Alexander McQueen in a print and multimedia ad campaign, we were surprised, but not completely shocked.
Then we turned to camp McQueen for confirmation and got this response, "The rumors are baseless."
Uh oh. A McQueen spokesperson went on to skewer the reports, "regarding recent online rumors regarding Alexander McQueen and America's Next Top Model Winner, Nicole Fox."
"The company has no plans to contract the services of Ms. Fox," McQueen representatives told StyleLIst. "We wish her the best, but have had no contact with Ms. Fox or her representatives."
Fox was the winner of Cycle 13, a season devoted exclusively to models standing less than 5' 7'' She openly called herself a "dork." while Banks says Fox transformed into a swan.
So much for what we thought was a coup for the young aspiring model and even more so for Banks, who's long-running CW show has been scorned by critics for rarely producing a model of its creator's status or caliber.
Cycle 1 winner, Adrianne Curry, went on to star in the odd reality show "My Fair Brady," which focused on her marriage to "The Brady Bunch" star Christopher Knight. Many other beautiful winners are working in the industry -- some doing catalog work and, um, trade magazines.
We had speculated Fox's affiliation with McQueen might prove ANTM to no longer just be a platform for serving Banks' lofty ambitions.
But all we can say for now is that Fox is not Alexander McQueen's next top model.
Meanwhile, the newly svelte Banks continues to keep herself busy on model projects as she wraps up the final year of her popular CW talk show and looks to a future as a movie producer. For the latest Tyra action, check out her curvy teen model search.