A new look for Intermix. Photo: Courtesy of Intermix

Intermix is getting a new look!

The fashion-forward retailer, known for its chic way of merchandising emerging with established designers, announced they will be revealing their second ad campaign, along with a brand new logo, at the end of January. (You may recall that the company's redesign debut took place in January with graffiti-esque ads.)

The ad campaign, which was shot by photographer Chad Pitman and features up-and-coming model Mak, was designed by Orphan, the New York-based creative agency also favored by Thakoon and Charlotte Ronson.

Don't expect your typical straight model shots though. "We wanted the ad campaign to continue to be playful and optimistic as the first one was, and to incorporate the idea of the marriage of art and fashion," said Intermix CEO Khajak Keledjian.

The sleek new logo, also designed by Orphan, eschews pink for a more sophisticated gunmetal.

"The modernity that we are infusing into these changing aspects is part of us growing as a brand, alongside the attitudes of the consumer," said Keledjian.

Expect to see the new mixed media design in the March issues of fashion bibles such as V and Interview.


Another look at the new and improved Intermix campaign. Photo: Courtesy of Intermix


Meanwhile, see who else is making waves for her sassy new campaign.