Coach Opening Men's-Only Store

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Feb 1st 2010 at 5:12PM

Josh Duhamel sporting his Coach Quilted Down Racer jacket. Photo: EDJ PHOTO/ bauergriffinonline.com

Now your man will no longer have to sit in that designated "I'm With Her" chair while you peruse the latest Coach collections.

The venerable leather goods company is opening a men's-only store at 370 Bleeker Street in New York City's West Village late this spring.

Designed by the Coach Architecture Group, the space will pay homage to the neighborhood's historic flavor. The storefront's original copper-finished exterior will be restored to complement the company's silver-leaf logo, custom cartouche detailed windows and signature brown awnings.

Products stocked will include luxury products ranging from small leather goods and footwear to outerwear, watches, fragrance and special pieces. To commemorate the opening, Coach will produce a limited series of graffiti printed canvas totes to be sold only at the new West Village shop.

"We are proud to announce the opening of our first men's-only store and plan to use this opportunity to showcase innovative design and enhance our men's business," a Coach spokesperson told StyleList.

"With the exclusivity of this single locale, bolstered by the intimate nature of the space and service offered, we have the potential to appeal to a more style conscious and fashion-oriented man."

Um, could they be referring to one Josh Duhamel, star of "When in Rome" and Fergie's other half? He's been spotted out and about in the brand's Quilted Down Racer jacket, $598; available at Coach stores nationwide and by calling 888-262-2440.

Despite the economy, Coach seems to keep rolling out new and different product classifications and concepts. We can't wait to see what Creative Director Reed Krakoff unveils during fashion week at the debut of his own ready-to-wear collection.

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