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Super Bowl Fashion - What to Wear On Game Day

by Mark Ellwood (Subscribe to Mark Ellwood's posts)
Posted Feb 3rd 2010 at 2:27PM  
4 Comments
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Fashion inspiration: Alexander Wang's Spring 2010 Collection. Photo: Karl Prouse, Catwalking / Getty Images

Everything's super this February, from the models – Fashion Week starts in New York on February 11 – to the Bowl, taking place in Miami, Florida this Sunday. But, as you can imagine, there's a big difference in the crowds: the size-0 social X-rays filling the whitewashed bleachers in Bryant Park are thinking about Proenza Schouler, while the fans at Sun Life Stadium will be chanting Peyton! Peyton!...Or not depending on your allegiance!

To help bridge the gap between the two fanatical factions of society, we've tapped celebrity stylists -and fashion referees!- Mary Alice Stephenson and Robert Verdi to offer tips on how to keep the style penalties to a minimum during this weekend's big game.

From reinterpreting your own Saints shirt to finding some patriotic polish, here are the duo's suggestions for looking chic in the stands (or at the party where you want to impress a certain someone):
  • Stephenson has a simple mantra when prepping for a few hours in the bleachers: amped-up glamour. "How do you support your team? You never sacrifice the glamour factor," she says. "Let the guys be casual – glam it up, wear sequins in the sun." If you're a New Orleans fan, opt for a black sparkly top instead of an oversized and ill-fitting jersey.
  • Her pre-game ritual would not include making that clam dip but rather browsing the current line from Topshop which has sports-inspired clothes including embellished, colorful jackets and lots of sequins. She also likes the jewel-toned and sporty cashmere sweaters from Talbots. "You've got to honor your team by dressing like it's a red carpet affair so go for it, make a statement, and look your most gorgeous for the boys on the field."
  • Sporty spice: Fergie channels cheerleader chic at a Lakers game. Photo: Getty Images

    • Take a cue from your favorite celebs: Fergie recently borrowed a Naeem Khan gown for a sporty excursion. "Not to go to a premiere, or the Grammy Awards, but to sit front row courtside at a Lakers' game," says Stephenson. "She's showing the boys they're just as important as Grammy night." The Pea princess isn't alone: Beyoncé and Rihanna are also often spotted glammed up while they catch a game.
    • The Super Bowl is a great excuse to invest in one of the on-trend bold shoulder, boxy jackets. Think of it as an homage to football's padding without seeming like a costume. (In fact, designer Alexander Wang dedicated his entire Spring 2010 collection to football-themed ensembles.) "If you want to get in the sporty mood, you can do it that way, by incorporating shoulder pads – it doesn't mean you actually have to buy the jersey," says Stephenson.
    • Verdi agrees that the jerseys are passé and suggests hitting American Apparel for slim fit brights in team colors, and layering them against the cold. He also likes the bright colored cashmere sweaters from the Talbots line that Stephenson favors. If you're outside in the chillier temperatures, he suggests a pair of cozy Ugg boots for footwear.
    • Stephenson also recommends less over-the-top options too: stick to accessories. Cover your purse with pins that you can buy at T-shirt stands – a team-boosting gesture that's also on-trend. "Dolce & Gabbana has been doing pins all over handbags for a while, they piled them on, and now it's starting to hit the mainstream," she says.
    • In terms of beauty, paint your nails in a crazy, high-gloss nail color like Sephora's $5 Bleu Jean of Chanel's Blue Satin for the Indianapolis Colts. Go for a spangly gold color like "Look Rich, Be Cheap" by Rescue Beauty Lounge for the New Orleans Saints. (Too bad the Washington Redskins aren't playing, fans could easily honor the squad with a slash of bright red lipstick or a sizzling scarlet polish.)
    • Whatever you do, avoid the full body paint. Stephenson encourages flashes of team colors in make up or polish, but both she and Verdi are both adamant on this point. "People get mad at drag queens for wearing less make up than some of these people who are on the stands at games," chuckles Verdi.

    Wondering which celebs will be watching the Super Bowl this weekend? Check out our famous football fans gallery.
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Filed under: Accessories, Fashion, Beauty, Skin & Body, Celebrity Style, How to Wear
Tags: alexander wang, AlexanderWang, fergie, football, los angeles lakers, LosAngelesLakers, mary alice stephenson, MaryAliceStephenson, robert verdi, RobertVerdi, Saint shirts, SaintShirts, sports, super bowl, SuperBowl
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READER COMMENTS

(4)Add A Comment

Virginia, 2-05-2010, 9:07AM

3 stars vote downvote upReport
Virginia

This is just the worst. As if it's not bad enough a bunch of guys are trying to tell me what to wear every other time of year!!! I'm gonna wear a bathrobe and a thong and my husband will be lucky if I don't get totally faced and flash somebody!!!

Reply »

Bill T., 2-05-2010, 10:38AM

2 stars vote downvote upReport
Bill T.

ladies...I would guess the best look you could have for your husband or boyfriend would be invisable.....unless you,yourself are a fan.

Reply »

Heidi Ann, 2-05-2010, 3:15PM

2 stars vote downvote upReport
Heidi Ann

I totally agree with you. I HATE three inch heels and what woman in her right mind is going to dress like this and braid her hair just to watch a game? I just plan on putting on sweats and a T-Shirt and watch the game. Don't you think guys like companionship during a game and not a stupid fashion plate? I would have laughed at the woman falling too. I mean it's a game and you are supposed to have fun.

Reply »

peter, 6-27-2010, 11:59PM

2 stars vote downvote upReport
peter

I just plan on putting on sweats and a T-Shirt and watch the game. Don't you think guys like companionship during a game and not a stupid fashion plate? I would have laughed at the woman falling too. http://www.laptopadapterac.com

Reply »

 
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