kathy rose launch my line winner

Winner Kathy Rose, sitting pretty. Photo courtesy of Bravo

It was a win for the roses on the "Launch My Line" season finale last night, as jewelry designer Kathy Rose won the design competition with her "Native Rose" clothing collection.

Rose's jewel toned frocks, which she described as a "colorful collection of global soul," earned her the $50,000 prize, an editorial spread in Lucky Magazine and a chance to sell her clothes exclusively at online retailer RueLaLa.

Season finale guest star Fergie described Rose's clothing as "perfect" during a visit to the show's Los Angeles workroom. Then again, she used the same word to describe pieces by the other two finalists, disc jockey Eric Cubeechee and fashion journalist Merle Ginsberg.

"We won. We won. I'm not a jewelry designer anymore," said Rose, shortly after being declared the winner. "It feels like we birthed a child. Native Rose is our baby."

Her inspiration for the collection, which was developed in successive challenges during the show's nine week season, was the colors of the animal kingdom. "It's a symphony of fabric, color and fireworks," she said.

Judges Dean and Dan Caten of DSquared2. Lisa Kline of Lisa Kline Boutiques, and Scoop NYC founder Stefani Greenfield suggested Rose's victory was a surprise. (It sure seemed that way from the expression on front runner Ginsberg's face.)

After reviewing the contestants' entire portfolios in a runway show that featured hair by Frederic Fekkai, the judges decided that Rose's collection fit best with the spirit of the reality competition -- creating a brand that could sell. They praised its polished qualities and Rose's consistently great fabric choices.

"It's a very smart collection," Greenfield said.

The show, which seemed to be Bravo's attempt at filling the void fashion competition "Project Runway" left when it jumped to Lifetime, featured non-fashion designers partnered with professional "experts" who guided them through the design and sewing process.

Iranian-born Rose is not exactly a fashion novice. She sells the earthy jewelry collection at her Roseark boutique and already has celebrity fans including Charlize Theron, Madonna, Courtney Cox Arquette, Kate Hudson, Penelope Cruz and Angelina Jolie. Not bad when your bio doesn't even skim the B-list.

Using their fashion connections, the Canadian Caten twins brought some star quality to the show, enlisting clients such as Lady Gaga and Fergie for participate in design challenges.

In addition to Fekkai, hairstylist Jonathan Antin and actress Jaime Pressly were in the audience for the season finale's runway show.

No word from Bravo on whether it has plans to launch a second season.

Meanwhile, get up to speed on the new host of "Shear Genius."