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Beyoncé Teams Up with Nintendo to Bring Deréon Line to Style Savvy Video Game

by Tobey Grumet (Subscribe to Tobey Grumet's posts)
Posted Feb 3rd 2010 at 11:30PM  
0 Comments
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Beyonce Playing Nintendo Style Savvy Commercial Set

Beyoncé gets Style Savvy on the set of two upcoming commercials for the Nintendo fashion game. Photo courtesy of Nintendo

Nintendo's Style Savvy for the DS and DSI is a gaming fashionista's dream come true.

You get to run your very own virtual clothing boutique, style customers and participate in runway shows. (Just don't quit your day job, it is a game, after all.)

In addition to being the queen bee of your fashion kingdom, you're able to choose from over 10,000 styles from different designer and at a varying price points, ultimately helping you create the perfect look for your shoppers, who of course have diverse tastes and budgets.

And now Beyoncé is upping the fashion ante, as you'll soon be able to dress your virtual customers in the same fine threads that Sasha Fierce herself wears.

Five designs from the real-life Deréon clothing line, created by Beyoncé and her mom, Tina Knowles, will be available for download in the near future. An exact date has yet to be released.

"Style Savvy is all about creativity and fashion, both of which are really important to me," says Beyoncé.

"I love that I get to become a stylist and take over my own boutique, and it's so much fun to see some of my Deréon designs added to the mix."

Think this game is hot? Check out how smokin' Beyoncé looked at her Heat fragrance launch.


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Filed under: Fashion, Celebrity, News, Designers & Brands, Celebrity Style, Shopping
Tags: beyonce, dereon, Fashion Video Games, nintendo, Sasha Fierce, style savvy, Video Games
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