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In our fantasy life we live in this ad. Photo courtesy of Salvatore Ferragamo Parfums


Although a good chunk of the US will get hit with a major winter snowstorm this weekend, there is one sign that warm weather is on its way -- spring fragrance launches!

Here's a good one for you -- this weekend Salvatore Ferragamo Parfums is launching new Incanto Bloom exclusively at Bloomindale's, and it's as fresh and spring-y as they come.

"It's a story of flowers done in a young way," the creator of the fragance, Sophie Labbé, from International Flavors and Fragrances, told StyleList at the editor launch event. "It's extremely feminine."

The scent is a bright fruity-floral with top notes of grapefruit flowers and freesia, a "magnificent, blooming heart" of tea rose and champaca flowers, and a deep dry down of cashmere wood and musk.

We adore the girly-chic bottle, which is adorned with the iconic Ferragamo Vara bow.

If you're in the NYC area on Saturday, Bloomindale's 59th Street and Soho are hosting a few promo events to celebrate the launch.

With an $82 purchase (the price of the 3.4 oz Incanto Bloom EDT), you'll get a gift with purchase and Ferragamo Parfums will package and send a mini size of the new fragrance to anyone you want in North America. (You can kill two Valentine's Day birds with one stone!)

Also at the 59th Street location you can do a Miss Bloom photo shoot where you style yourself with Ferragamo accessories and get a picture to take home.

Or check out the pop-up gallery tomorrow in Soho at 201 Mulberry Street between Spring and Kenmare where they'll be doing the Miss Bloom photo shoots and handing out samples of Incanto Bloom.

Perfume launch season is heating up -- check out the insider details from Beyonce's fragrance launch party.