The ultra-chic hotel chain announced the appointment of stylist Amanda Ross as its first-ever Global Fashion Director. Ross, who has consulted for Dennis Basso and EIie Tahari and served as the wardrobe stylist for "Lipstick Jungle," spoke to StyleList about her new gig, which designers she could see creating hotel uniforms and what she'll be wearing this spring.
StyleList: What does your role as Global Fashion Director for W Hotels entail?
Amanda Ross: I'm honored to have been chosen as W's Global Fashion Director -- it's the first position of its kind for any hotel. Essentially, I will create the strategic framework for W's global point of view on fashion, whether it be through creating partnerships between W and designers, fostering relationships between the brand and influential members of the fashion community or recommending collaborations for W Hotel The Store's exclusive designer collection, Global Glam.
SL: How did the position come to be?
AR: W has two primary passions -- fashion and music. Last year, they appointed a Global Music Director, Michaelangelo L'Acqua and wanted to hire someone to guide the brand in the world of fashion. As W continues their global growth (they are opening nine hotels this year), they needed someone with an international perspective on the fashion industry. They approached me and I happily accepted!
SL: Which W Hotel property will you be working on first?
AR: Most of the ideas I have for the brand will be rolled out on a global scale and we're not announcing those just yet. However, the first property I will be visiting is W Barcelona in March. I will also be heading to Paris Fashion Week, where W will be opening a hotel in 2011.
SL: Which designers do you think would create great hotel uniforms?
AR: Derek Lam, Thakoon, Diane Von Furstenberg, Stella McCartney, Giambatista Valli, Christopher Kane, Narcisco Rodriguez and Proenza Schouler.
SL: How would you describe your personal style?
AR: Cameron Silver, owner of [vintage mecca] Decades, describes my style as "bohemian Upper East Side with a fur vest."
SL: What are your wardrobe staples?
AR: Cashmere tanks, crewnecks and cardigans from Zadig and Voltaire and I Pezzi Dipinti, black skirts from Alaïa and Balenciaga.
SL: What will you be wearing this spring?
AR: Skinny jeans from Made in Heaven and J Brand, fur vests and coats from Dennis Basso and J. Mendel, riding and biker boots from Madewell, dresses and tops from Isabel Marant, white jacket from Stella McCartney, strappy shoes from YSL.
SL: Are you attending New York Fashion Week?
AR: Yes. My schedule is packed! I'll be spending my downtime at W's VIP Backstage Arrival Lounge meeting with fashion influencers and media all week.
See you at the tents!
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