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Tavi, a 13-Year-Old Blogger, Is the Fashion World's Latest Obsession. Something Wrong With This Picture?

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Feb 8th 2010 at 10:41AM  
209 Comments
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tavi fron row givenchy fashion show paris haure couture

Tavi perched front row at Givenchy during the haute couture shows in Paris. Photo: Eric Ryan, Getty Images

With New York Fashion Week just a few days away, we thought we'd catch any stragglers up to speed on who will likely be one of the most photographed "ladies" (perhaps an overstatement) at the shows: 13-year-old blogger Tavi Gevinson.

While the sartorial savvy have known about this pint-sized Chicago-residing fashion follower since she launched her "Style Rookie" blog in March 2008, Tavi mania has recently reached fever pitch, with 29,000 daily visitors (according to The Chicago Tribune) flocking to her site to read her fawning over high end designers and their collections.

This frenzy is in no small part due to Harper's Bazaar appointing Tavi its youngest columnist to date, edgy British magazines Pop and Love over-dressing her to appear on their respective covers and Target tapping the (just old enough to qualify as a teen) flavor of the month to host a video guide of the Rodarte for Target collaboration alongside her "friends," designers Kate and Laura Mulleavy.

Although, we're pretty sure junior high is back in session, Tavi could even be found sitting front row (with her father) at the recent haute couture shows in Paris, blogging for Pop and ticking off fellow attendees -- whose views were obstructed by her giant bow-adorned hat (a gift from famed milliner Stephen Jones, naturally) -- at Armani Privé.

Perhaps it's because the now grayish-blue haired girl has fashion heavyweights singing her praises, was "guest of honor" at a Comme des Garçons party in Tokyo and receives high end fashion freebies left and right that her critics have grown in number.

"It sums up the Haters thing altogether," Tavi writes on her blog of the bow hat incident.

"It is impossible for EVERYONE to be pleased with EVERYTHING. If I wore leather and studs no one would complain, and I'm not sorry for bringing a bit of color into the room. Haters gonna hate..."

Tavi also doesn't sound very sorry about her headpiece blocking others from seeing the Armani show, as she recently told The Fashion Informer that one of her favorite fashion week memories was "... meeting Stephen Jones and him giving me a hat and saying its knocking-people-in-the-face abilities were like old Dior dresses that would knock everyone's ashtrays over when the girls in them would spin." (Well, consider ashtrays knocked.)

tavi karl lagerfeld john galliano hair bow haute couture shows

Tavi under the fashion wing of top designers Karl Lagerfeld (left) and John Galliano (right). Photos: Eric Ryan, Getty Images

While Tavi herself is rather harmless (though, let's face it, her overdone avant garde getups often warrant serious eye rolls), we've just become anti the whole Tavi phenomenon.

Our irritation mostly stems from the absurdity of fashion's biggest players anointing a 13-year-old blogger the next big thing and inserting her into an adult world that she has little business being a part of.

And maybe, at the core, having a 13-year-old seated in the front row and treated as a fashion expert, when she doesn't even have a fraction of the experience the seasoned journalists around -- or now behind -- her possess, is what really gets us.

We think this is the point Elle's Fashion News Director Anne Slowey was trying to get at when she recently told New York Magazine: "People in fashion are constantly looking for the next unique boundary-pushing extreme thing to get excited about, but, you know, it's like outsider art. What am I getting out of a 13-year-old's opinion about fashion? How does that help me distill the collections? What am I supposed to be buying? That's what an editor's job at a magazine is."

Although Slowey soon after tried to take back her statements (apparently nobody likes to look like they're picking on a 13-year-old), we think she hit the nail on the head.

"Unfortunately we live in a culture that sees children as novelties," Susan Stiffelman, a family therapist and author in Malibu, Calif., tells StyleList. "We do it with actors and kids that are singers. But people dismiss the long-term impact on the children."

"It's inevitable that she'll have a crash," Stiffelman says of Tavi. "But it's very unlikely that she has the internal emotional equipment to cope with the negatives and the absence of all of that praise and attention."

Based on her observations of fashion and sometimes witty prose, it's clear that Tavi is wise beyond her years. But we just hope she's mature enough to recognize the fickle world she's playing in. Because, as Heidi Klum says, one season you're in and the next you're out.

In other words, it's sort of like high school.

Note: Despite Tavi recently writing on her blog, "I want to be a part of a discussion that has pinpointed me specifically," within a longer diatribe about "bloggers vs. editors" and a warning that she'll be wearing more big hats during New York Fashion Week (read it all here), the young blogger did not respond to our requests for an interview.

What do you think of Tavi's icon status in the high stakes world of fashion: Is it harmless or potentially damaging? Let us know in a comment below.

And for another celebrity child who may be growing up a bit too fast, check out Suri Cruise's footwear of choice.
Read All Comments
Filed under: Fashion, News
Tags: anne slowey, Bloggers, child stars, Fashion World, Hair Bows, Harpers Bazaar, Haute Couture Shows, love magazine, New York Fashion Week, pop magazine, Tavi
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READER COMMENTS

(209)Add A Comment

kirsty, 3-02-2010, 10:30PM

2 stars vote downvote upReport
kirsty

"inserting her into an adult world that she has little business being a part of."

once again highlighting the gross elitism of the fashion industry. now the growth of the internet and blogging means that anyone with a passion can have a say and you're all terrified. no wonder there is so much hate for this industry. tavi started her blog because she loves to dress up- she didn't do it to get famous, or to meet celebrities but that's ended up happening to her because word spread, because people enjoy reading her blog and she inspires them.
stop being so bitter!

Reply »

www.latershaters.com, 3-03-2010, 5:35AM

2.5 stars vote downvote upReport
www.latershaters.com

Katie Hintz-Zambrano, what a vitriol-filled piece of fluff. It is a wonder that someone who is obviously an established fashion writer like yourself has come out with such condescending comments and shown such naivety at the changing face of the fashion world. As a fashion journalist, particularly one who works online, shouldn’t you be aware of the shift in media landscape as we become more and more immersed in the digital medium and forms of new media – like blogs – are becoming valid and viable?

Tavi makes no claim to be a “fashion expert”, in fact, she often pokes fun at herself and her acceptance into the world of high fashion, repeatedly making jokes in her posts about ‘srs fashion blogging bzns.’ (From the article in question your knowledge about the Internet seems archaic, Katie, so to translate this means ‘serious fashion blogging business.’) In one of her most recent posts, she even says, “I don’t have anything intelligent to say about Jil Sander” and then goes on to liken it to riot grrl etc. The beauty of blogs is that they are subjective. This is why the opinions of online commentators are important, because they are without the restraint of editorial pressures and maybe we are sick of the “experts” all the time. Maybe we want to know what the 13-year-old girl with ballsy blue hair thinks, because it’s closer to the truth and not so sterile.

You describe her outfits as “overdone avant garde getups.” Followers of her blog will know that her influences and inspirations include Rei Kawakubo, Comme Des Garcons and general Japense pop style, so in fact her outfits are very referential – even though she does not claim this. I’m also interested in what the hell you were wearing when you were 13? You were probably still getting dressed by your mum.

This article is incredibly contradictory; at once you label Tavi “rather harmless” and then just a sentence later point out how “fashion’s biggest players” have labelled her “the next big thing.” Well, guess what? Although she is sweet, she’s far from harmless. One need look no further than the very photograph accompanying this article that depicts her with Karl Lagerfeld – undoubtedly one of the biggest names in fashion.

You say fashion is “an adult world that she has little business being a part of.” I say, god, go back to the 1950s where children should be seen and not heard, will you? It sounds like you’re just jealous that she’s in the front row where you want to be, while you’re hiding behind a computer screen and cyber bullying a barely-pubescent kid. You’re the one that needs to grow up and get a grip.

www.latershaters.com

Reply »

Madeleine, 3-10-2010, 11:16AM

2 stars vote downvote upReport
Madeleine

Why is everyone being so bitchy about how she looks like an elderly person? She clearly looks like a fresh-faced youngster wearing no make up who was photographed with a very unforgiving flash. It's really disappointing to see how people are so bitter they feel the need to resort to calling a 13 year old girl 'ugly'. How on earth could anyone claim that she's too young when we clearly have so many adults here who can't stop themselves from behaving like immature schoolchildren.

I think Tavi writes with an unbiased innocence and excitement that is extremely refreshing, especially in an industry that is full of jaded criticism. It's just nice to see someone actually getting genuinely thrilled about various designs and garments.

Reply »

Jess, 5-26-2010, 6:28AM

2 stars vote downvote upReport
Jess

This is the most ridiculous thing I've ever read.
I'm a st. martins graduate and all I have to say is this article REEKS of jealousy.
Tavi is amazing and the truth is, she is being herself.
She doesnt need to claw her way to the top, kiss editors asses or anything of that vein.
She is herself, she is colorful, truly intelligent and has wonderful style and an interesting view point.

Take a look at what all of you have become!

Reply »

kathleen, 8-27-2010, 11:21PM

2 stars vote downvote upReport
kathleen

i'd wear vintage + my own creations + an insane headpiece + staggeringly tall heals

Reply »

CC, 9-06-2010, 6:15PM

2 stars vote downvote upReport
CC

Are we really thinking this little kid can teach us about fashion??? We and our designers have all lost our minds even talking about her.

Reply »

Pam Shupe, 11-09-2010, 2:49PM

2 stars vote downvote upReport
Pam Shupe

Tavi at 13 seems to understand the 60's more than most adults who grew up in the 60's. She's a fantastic writer and can bust out a rap. I love her photography as well. Tavi rocks!

http://www­.thestyler­ookie.com/
http://www­.interview­magazine.c­om/blogs/c­ulture/200­9-03-13/ta­vi-william­s-style-ro­okie/
http://vim­eo.com/224­7337 [rei kawakubo rap]

Reply »

Harley, 12-07-2010, 1:20AM

2 stars vote downvote upReport
Harley

I didn't know the frumpy-granny-hobo-looking-for-trash-through-garbage-dumpster was the 'new' look the kids were going for today. How gullible are these morons? Too funny!

Reply »

ckdozi, 2-21-2011, 7:28AM

2 stars vote downvote upReport
ckdozi

My first thought of her hair and style here was an homage to Anna W. cK

Reply »

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