Naomi Campbell celebrates Interview. Photo: Patrick McMullan Company

Nobody knew how to stretch 15 minutes like Andy Warhol. A few hundred would-be modern-day Factory superstars turned out Tuesday night to mark the fortieth anniversary of the famous lensman's Interview Magazine, which debuted its new iPad format to the crowd of celebrities and supermodels.

As the New York blizzard began outside, celebs including Kate Bosworth, Naomi Campbell, Mary-Kate Olsen, Chloe Sevigny, Daphne Guinness and Whitney Port made their way to Good Units, the raw new club space beneath New York's trendy Hudson Hotel. Morgans Hotel Group party boss Ben Pundole explained that the former basement space was once used to store old air conditioners. The ones that still worked properly were identified by a sign spray-painted on the wall that said "Good Units," and thus the idea for the space's new name was born.

I chatted with actor Josh Lucas and club queen Amy Sacco, who said she was planning a trip to London where her Bungalow 8 nightspot would be hosting the launch of Tim Burton's "Alice in Wonderland." "We're going down the keyhole!" she said with a whoop, before breaking off to kiss Chloe Sevigny on the cheek. (I think she intended to say rabbit hole, but we know what she meant.)

Naomi Campbell, a mile high in heels and fur, paused by my elbow long enough for a brief Warholian conversation.

Me: "Are you a fan of Interview?"

Naomi: "I'm looking for someone." [Exit, stage left.]

Among those with longer memories of the magazine was socialite Emma Snowdon-Jones, who as a teenager worked the front desk of the Factory in 1985. "We would go out at night and Andy would walk up to people and say, 'can I take your picture,'" she recalled. And then added wistfully, "and then [Andy's] funeral happened. Yoko Ono spoke and everyone got up and applauded and I thought, you don't do that at a funeral."

But as the drinks flowed and the snow continued, the iPad version of Andy's magazine flashed up on huge, wall-mounted flat-screen TVs and his legacy seemed very much alive.