Ryan Reynolds is the New Face of Hugo Boss

by Lisa Schweitzer (Subscribe to Lisa Schweitzer's posts)
Posted Feb 12th 2010 at 11:00AM

Ryan Reynolds is the new face of Hugo Boss. Photo: Getty Images

He's Canadian, he's your favorite romantic comedy actor next door and he's married to ScarJo, what more could you want?

According to today's WWD article, looks like P&G knows exactly what you want -- to look at Ryan Reynolds in sexy ad campaigns for their new Hugo Boss fragrance for men, Boss.

He's the new spokesperson for the Boss line and he's not shy about why he's entered into the partnership.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," said Reynolds.

P&G has not yet revealed any details about the fragrance or when it will hit stores. Stay tuned for the scent of a Boss man.

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Filed under: Fragrance, Beauty, Celebrity, News, Celebrity Beauty
Tags: hugo boss, HugoBoss, mens fragrance, MensFragrance, Ryan Reynolds, RyanReynolds

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READER COMMENTS

(3)Add A Comment

Pamela, 2-14-2010, 10:25PM

So what. This is the same company that is attempting to shut there doors to there factory in Ohio, and they want the workers to take a 35% decrease in pay like they are paying them a lot in the first place. I wouldn't care who is representing this company.

Reply »

mark, 2-14-2010, 10:53PM

Amen Pamela. I live in Cleveland. H-B should be ashamed of themselves charging what they do for a suit and paying the wages they do. H-B should be stuck with a huge tariff to bring their rags back into the country.