He's Canadian, he's your favorite romantic comedy actor next door and he's married to ScarJo, what more could you want?

According to today's WWD article, looks like P&G knows exactly what you want -- to look at Ryan Reynolds in sexy ad campaigns for their new Hugo Boss fragrance for men, Boss.

He's the new spokesperson for the Boss line and he's not shy about why he's entered into the partnership.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," said Reynolds.

P&G has not yet revealed any details about the fragrance or when it will hit stores. Stay tuned for the scent of a Boss man.