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Designers Show Their Collections Live On the Internet

by Colleen Clark (Subscribe to Colleen Clark's posts)
Posted Feb 13th 2010 at 10:20AM  
0 Comments
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Do you love Calvin Klein? Watch what designer Francisco Costa comes up with live...and on Facebook! Photo: Fernanda Calfat, Getty Images for IMG

Inclusive is the new exclusive during the February Fashion Weeks for the Fall 2010 season. Marc Jacobs has decreed that celebs are ditched from his invite list but is inviting the world to see his show, online at least. The designer is one of many who are streaming their runway shows on the internet.

In a trend that was started last season by forward-thinking Alexander McQueen, both Jacobs and Calvin Klein will be streaming their collections via their websites. CK will also be shown in real time on Facebook with chat functions allowing viewers to weigh in on the collections. Alexander Wang and Rodarte have opted to stream their shows via SHOWstudio, photographer Nick Knight's next-gen fashion site. Reem Acra has done away with her runway show altogether in favor of an online-only film courtesy of French filmmaker Cyril Guyot and stylist Laura Ferrara.

Some industry insiders are grumbling that this is the end of New York Fashion Week as we know it, but we say it's the natural progression from the play-by-play slideshows we've already been following for years. Besides, with the frigid conditions in New York, watching the shows from the comfort of our laptops doesn't sound like such a bad idea.

But our secret hope is that New York catches up with London. The Brits will be streaming all of their shows online. And Burberry is going one better by doing it in 3D.

Now if only they could work out that teleporting technology: Fashion Week 2020. Male models in your living room (a girl can dream, can't she?).
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Filed under: Fashion, News, Designers & Brands, Fashion Week, Stylish Living
Tags: alexander mcqueen, alexander wang, AlexanderMcqueen, AlexanderWang, calvin klein, calvin klein collection, CalvinKlein, CalvinKleinCollection, marc jacobs, MarcJacobs, nick knight, NickKnight, rodarte, SHOWstudio
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