Erin Fetherston Sundance Full Fontal Party

Erin Fetherston looks catwalk ready. Photo courtsey of LaForce + Stevens

"Project Runway" fans, listen up. Now you've got four more shows that reveal the grit it takes to produce fashion.

In honor, the Sundance Channel held a party to promote its reinvention of Full Frontal Fashion at NYC's newest hot spot atop The Standard Hotel.

Look for two new TV shows, "The Red Carpet Issue" (Feb. 14 at 1 p.m.) and "Savile Row" (Feb. 14 at 5 p.m.) and two Web series, "Dirty Denim" and "Catwalk Countdown," which follow 10 up-and-coming designers including Erin Fetherston, Chris Benz and Vena Cava while they prepare their lines to show at the Bryant Park.

Glittering guests like model Coco Rocha, ANTM's Miss J Alexander, and a dapper Brad Goreski -- sans sidekick Rachel Zoe -- gathered to celebrate the designers, shows and the future of fashion around the hotel's swimming pool.

Most of the stiletto-wearing, champagne-swilling crowd wisely avoided the water, as if they had just watched "Jaws" on cable, and we spoke to some designers as we also watched our step.

It seems the curtain is being lifted and the men and women doing the dirty work to create the clothes we wear are more exposed than ever. We asked designer Chris Benz if that was a good thing.

"It's great for people to see what the real work of a designer is! There is very little actual drama, which might surprise people, but the glimpse of the labor, the art of it, is very interesting."

Erin Fetherston, who recently designed a capsule collection for Target, (mostly) agrees.

"Project Runway" doesn't accurately depict what goes into preparing a line for New York Fashion Week. The industry has remained enigmatic. This will be an interesting piece of the puzzle."

Fetherston is known in fashion circles as an ace poker player, so she clearly enjoys keeping her cards close to the vest.

When asked exactly how much she enjoys playing poker, she answered, "Let's just say my poker nickname is 'The Blonde Widow.'"

With an name like that, we're not calling her bluff!

For more fashionable TV news, check out this show's runway presentation.