Modelinia, the media brand that ladles out model-related news and advice, launched a limited edition magazine and daily television show for the current Mercedes-Benz Fall Fashion Week 2010.
From Feb. 11 to 18, the new Modelinia magazine and Modelinia Fashion Week TV is giving a backstage look at the Fall/Winter 2010 shows. And rather than focus on the season's clothing, the print and TV mediums spotlight the sylphs who present it.
Twenty thousand copies of the magazine's first issue landed at key Fashion Week locations such as Bryant Park and MILK Studios. Four different covers lure readers with striking shots of models Coco Rocha, Chanel Iman, Kemp Muhl and Emily Didonato, respectively.
The half-hour TV show, meanwhile, airs nightly at 10 pm ET on New York City's official network, channel 25. You can also catch episodes on Modelinia's year-old Web site, modelinia.com.
Both the glossy and the show give interviews and behind-the-scenes moments with all sorts of fashion faces: designers, stylists, photographers and, of course, models.
The mannequins talk about their adrenaline-rush experiences on the runway, as well as their beauty regimens, downtime activities and shopping must-haves.
Models aren't just the sought-after subjects of all this material -- sometimes they gather it, too. Look for current catwalk favorite Coco Rocha and groundbreaking model Veronica Webb, who both play host for the TV show.
In one episode, Webb visits "Project Runway" alum Christian Siriano backstage, while Rocha gets designer Catherine Malandrino to reveal her first fashion job: hawking scarves on the beach in St. Tropez. Might models and designers feel a touch more comfortable talking with one of their own? It sure appears that way.
And check out these new fashion-themed TV and Web shows.