Britney Spears Candie's Ad

Britney Spears grins and "bears" it for edgy lensmen Terry Richardson. Photo courtesy of Candie's

For Britney Spears' second year as the face of Candie's, the company is kicking things up a notch by enlisting three top fashion photographs, Terry Richardson, Annie Leibovitz and Mark Seliger, to shoot the pop star.

In what Candie's is dubbing "Britney Spears Through The Lens," the Spring 2010 campaign has each famed photographer taking their turn at shooting the pop princess in their own signature style.

Portraiture master Leibovitz put a black dress-clad Spears in front of an stark grey backdrop, while Seliger's goal was to "create an iconic photograph" by way of a sultry-yet-fun "Moulin Rogue" scene in an uber-girly dressing room and he also shot Spears reclining on a Harley-Davidson motorcyle.

Risqué shutterbug Richardson photographed Spears dancing to Prince while in a bikini against his trademark all-white background (naturally) and gave her some fun props, such as roller-skates and a bundle of red roses.

Britney Spears Candie's Ad

Candie's new "Through the Lens" ad campaign starring Britney Spears. Chair picture by Annie Leibovitz; dressing room and motorcycle ads by Mark Seliger. Photos courtesy of Candie's

"I have this dream hit list of people I want to photograph and Britney's been on it forever," said Richardson in a behind-the-scenes video of his shoot. "It's really exciting because it's sort of a dream fully realized and I'm able to put the notch on the belt."

Spears, for her part, was also hyped to work with the photographers.

"Annie, Mark and Terry are three of the biggest photographers in the world. I am honored to be working with them for my Candies Only at Kohl's ads," the star said in a statement. " It was an amazing shoot and I know my fans are going to love the cool images."

As for singer's favorite Candie's product, she said in the below behind-the-scenes video: "I actually like the dresses. They are very fitting and very flattering."



Expect to see the ads in the April issue of Seventeen.

Which photographer do you think rocked it hardest? Let us know in a comment.