Proenza Schouler Fall 2010 Jeans runway

Proenza Schouler's denim debut on the Fall 2010 runway look. Photo: Getty Images

When we saw Proenza Schouler -- a design team known for being young and playful -- was getting into the denim game with its Fall/Winter 2010 runway collection, our response was, it's about time.

Lazaro Hernandez and Jack McCollough, the guys behind the label, debuted their first ever jean in a one season collaboration with J Brand jeans last night during Fashion Week.

"For fall 2010, we are exploring ideas closer to home," the designers said in a statement. "Urban elements are important as is the idea of uniforms. Denim fits the bill as the most ubiquitous item in most people's wardrobe. Proenza Schouler will for the first time, explore this classic element, never-the-less infusing it with the Proenza Schouler DNA."

That DNA takes the form of a black graphic-printed pair of jeans -- an exaggerated high-rise skinny style made of 11-ounce Japanese stretch denim. Once the jean is printed, it's hand painted all over to accentuate the texture and dimension.

The collection will be available in exclusive specialty stores mid-July.

And in more denim news, here's a look at some other newly-launched lines.