Heavy lashes at William Rast. Photo: Getty Images


MAKEUP: Charlotte Willer for Maybelline
HAIR: Thomas Dunkin for Sebastian Professional
SNAPSHOT: Nomadic Biker Chic

THE SCOOP: Founded by pop-star Justin Timberlake and his hometown friend,Trace Ayala, William Rast has evolved from a solely denim brand to encompass leathers, outerwear, wovens and knits. Inspired by the great Midwestern landscape and free-spirited, nomadic culture, the brand's Fall 2010 collection was filled with leather, jeans and knits that were manipulated into fresh and edgy pieces and accessorized with Indian feathers and furs.

The beauty team collaborated to create a look that played up this western nomad appeal with mega lashes, a fresh face and motorcycle blown hair.

Makeup artist Charlotte Willer made the eyes the focal point of the look. "The collection is very biker girl meets Brigitte Bardot so I went for a 60's look with the eyes by piling on layers of mascara to create a heavy fan of dark lashes," said Willer. "I wanted the girls to have dark, full lashes and smooth, untouched skin."

Hair stylist Thomas Dunkin went for the girl on a bike looking back from a motorcycle with full, windblown hair look. "We have seen a lot of sleek, straight hair on the runway this season and this concept is really going back to the beachy, tousled look, made famous by Kate Moss," said Dunkin. "I gave some of the girls a hippie headband to add an extra hint of fun."


Windblown hair at William Rast. Photo: Getty Images

GET THE LOOK - MAKEUP: All products by Maybelline. For the face use Dream Liquid Mousse Foundation. Apply the foundation all over the face with your fingers for evenness. Apply a touch of Mineral Powder Naturally Luminous Blush to the cheekbones. For the eyes, apply the new Collosal Volum Express Mascara. "This mascara is amazing. You won't even need an eyelash curler. One stroke is equivalent to nine times the volume," said Willer. "The look is a matter of going back and forth with the mascara until the lashes look great." Use Define-A-Brow Eyebrow Pencil for polished brows. For lips, use Color Sensational Lipcolor in beige mixed with a clear lip balm for a more natural look. "We developed a special beige color just for this show," said Willer.

GET THE LOOK - HAIR:
All products by Sebastian Professional. Start by spraying Volupt Spray, a volume-building spray gel, onto damp hair. Follow by twisting small sections of the hair and blowing each section dry from root to tip. Then, lightly cover the hair with Re-Shaper,a lightweight hairspray, and gently tease the roots with your fingers to create volume and texture. Finish by taking a dollop of Matte Putty, a soft dry texturizer, and whisking it through your hair. "Right before the models stepped on the runway I sprayed another touch of hairspray so the hair would maintain sexy movement as the walk," said Dunkin.