So, it only seems natural that the singer/actress/designer would add watches to her seemingly ever-expanding fashion empire.
In her latest deal, Simpson has teamed with celebrity jeweler Pascal Mouawad to create a line of fashion watches, which will include 35 designs priced from $60 to $250, according to FoxNews.com.
Styles will range from classic leather to menswear to jewelry-inspired looks, the site reports. The timepieces are set to hit department stores, specialty stores and sites including JessicaSimpson.com this fall.
"Creating and inspiring the collection is very near to my heart -- my mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable," Simpson told the source.
"And collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension."
Nicole Richie and Jermaine Dupri are a couple of the stars who've also collaborated with Mouawad. The watch deal marks the 21st product category for the Simpson brand, reports Fox.
How does she find the time?
And in case you need even more Jessica Simpson, here's the scoop on her upcoming denim line.