MAKEUP: Lucia Pica for M.A.C
HAIR: Shay Dempsey for Sebastian Professionals
NAILS: Sophy Robson for Kinetics
SNAPSHOT: Ghetto girls

THE SCOOP: Henry Holland worked for the teen mag Sneak before attracting the attention of the fashion world with his "fashion groupie" slogan t-shirts. House of Holland held its first solo show in 2008. In the years since, the label has become as well known for its celebrity fans (which is why we weren't surprised to be nearly taken out by Pixie Geldof rushing to air kiss with Alexa Chung backstage!) as it has for its playful clothing creations. This season, makeup artist Lucia Pica said Holland's inspiration was "ghetto girls from Harlem, Queens and the Bronx. There's a lot going on in the clothes obviously, and the hair is up in this really high ponytail, so we decided to just concentrate on the skin and make it really glowing and beautiful."

GET THE LOOK MAKEUP: "We wanted to capture that tanning element of the girls," explained Pica. To start, use a mixture of moisturizer and oil and work it into the skin a lot to get the shine to come through, and then apply foundation one shade darker than your own skin (Cream Colour Base was used at the show) and then blend it with a big brush. Pica emphasized that "the texture of the skin is really important, it needs to be really creamy." Once the face is warm and glowing, curl your the eyelashes and apply C-Studio Fix Lash Mascara in Charcoal Brown. For the lips, use foundation around the edges to soften the mouth, but leave the centre natural and pink. The final touch for the face is to apply M.A.C Beauty Balm with your finger to your cheek bones and then use a brush to blend it "Instead of looking like a highlighter it needs to look like the skin is producing the glow on it's own. She's a sophisticated ghetto girl!"

GET THE LOOK HAIR: "For the clothes, the look is urban chic so we had to try and come up with something that complimented Henry and that was also going to create volume. But yet we didn't want to create big hair. Big hair will always be around, but it's be done. Instead we came up with this ponytail inspired by Henry's bandannas." To be the first to take the look to the street, drop you head upside down and douse your dry hair in Blow Dry Spray until it's crispy. Next create an extremely high ponytail on the left. Finally, split it into three pieces and use big tongs to curl the sections.

GET THE LOOK NAILS: "The nails have letters on the tips sort of like a classic French, but instead they are the slogans he's been promoting on his blog," explained Robson. The handmade tips use two of Holland's favourite saying, CTFO (chill the f**k out) and NALGO (Not a lot going on).

Read about the trends as they're made, behind the scenes at London Fashion Week over at our sister site, StyleList UK.