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Net-A-Porter Unveils Wedding Boutique and Temperley Wedding Dress

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Feb 21st 2010 at 1:05PM  
1 Comment
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Temperley white wedding dress

A Temperley wedding dress... Um, we do! Photo courtesy of Net-A-Porter

It was only a matter of time before someone mastered wedding dressing on the Web -- and Net-A-Porter's got it down to a science.

Known for its amazing selection of designer clothing, shoes and accessories, the site is now branching out into bridal.

Net-A-Porter's Wedding Boutique is not only selling bridal gowns and the appropriate accessories (though they certainly stock a lot of them), but also carries "I do" dresses that wouldn't be found at a bridal vendor.

Sasha Sorokin, senior buyer of ready-to-wear explains: "While I was buying Temperley, I saw a dress that I thought would make a great wedding dress. They said they'd look into making it in white and it worked [left].

"A designer might have a gorgeous magenta floor-length gown that would make a beautiful bridal dress," Sorokin tells StyleList.

"We'll work with the designer to get exclusives, and many of these designers don't even have a bridal collection. We'll do exclusive capsule collections with more designers as we grow," she adds.

Net-A-Porte
r's Wedding Boutique is organized by bridal style -- classic, minimalist, bohemian, fashion forward -- and also offers suggestions by nuptial settings, i.e, city hall, country or beach wedding.

The appropriate dress, accessories, etc. can be found within each category, as well.

net-a-porter wedding boutique accessories shoes bags hats bridal

Net-A-Porter's new Wedding Boutique is a bridal bonanza. Photo courtesy of Net-A-Porter

"Our customers can order dresses from designers they adore, get it the next day, get on a plane and get married," Sorokin says. (Talk about a one-stop shop.)

Plus, check out which designer recently launched an exclusive bridal capsule collection.

And get wedding planning tips on Aisledash!
Read All Comments
Filed under: Fashion, News, Designers & Brands, Shopping
Tags: bridal, Net-A-Porter Wedding Boutique, Net-A-Poter, Online Shopping, Temperley, Wedding Boutique, Wedding Dress Shopping, wedding dresses
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READER COMMENTS

(1)Add A Comment

Wedding, 2-22-2010, 2:16PM

2 stars vote downvote upReport
Wedding

Wow. Very nice dress. Thanks

Beach wedding cards

Reply »

 
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