DESIGNER: Alexandre Herchcovitch

INSPIRATION: Soviet legends, Georgian and Armenian folklore and a dash of punk.

TOP LOOKS: Grey nip-waist dress with Swarovski embellishment and gold chain sash, dark grey dress smock dress with poet sleeves and crystal hem, a loosely knitted crystal-studded top tucked into a voluminous black skirt with heavy fur trim, paired with a black fur muff.

ACCESSORIES: Fishnet tights of all colors, lace-up bootie heels paired with colored socks and jingly anklets, Swarovski crystal and chain headpieces layered over bandanas.

WHO WAS THERE: Estelle, Bryan Boy, Leigh Lezark

WHAT WE THOUGHT: If there was one word that describes Brazilian designer Alexandre Herchcovitch's Fall 2010 collection, it would be rich.

Every piece sent down the runway -- from cocktail dresses and trendy cropped pleated trousers to tartan flannel tops, bandanas and heavy dress coats -- were embroidered, pleated, sequined, trimmed in fur and covered in Swarovski crystal within an inch of their lives.

While a Soviet theme was primary, Herchcovitch interjected it with touches of punk and his own techno-ethnic prints that gave the collection a kick of cool.