J. Crew Is Going Global on Net-A-Porter

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Feb 22nd 2010 at 6:35PM

J.Crew's Spring 2010 preview. Photo courtesy of J.Crew

As StyleList previously reported, J.Crew has plans to expand its internet empire into Canada and the U.K.

Now, the classic American outfitter, currently available only in North America and Japan, has entered into an agreement with Net-A-Porter to be sold globally starting in May.

The deal came about six months ago when J.Crew creative director Jenna Lyons and CEO Mickey Drexler flew to London to meet with Net-A-Porter founder and chair Natalie Massenet and her team.

"We were so completely blown away," Lyons tells StyleList. "The site is incredibly beautiful and their presentation is the best around."

Massenet and her buying director Holli Rogers then made the reciprocal trip to New York. "They came to us, saw the collection and picked a ton of things... shoes, belts, jewelry, dresses, wedding dresses and even our knits," Lyons says. "It was interesting to watch Natalie and Holli together. It was really a great experience."

This is the first time J.Crew has been sold at the wholesale level. "We're not capable of shipping outside of the United States," Lyons explains. "We have received an overwhelming request from our customers to be available overseas."

And Net-A-Porter's Massenet added, "With our speedy delivery, this means that customers in Norway, the Philippines, New Zealand and South Africa can be decked out in J.Crew within a matter of days, while customers in London and Manhattan can receive items the same day."

Earlier this year, J. Crew's CEO Millard "Mickey" Drexler said the company's internet sales account for about 28 percent of its total. We're betting this number is about to go way up!

Check out Net-A-Porter's other new venture.

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Filed under: Fashion, News, Designers & Brands, Shopping
Tags: fashion, global, J.Crew, Jenna Lyons, NetAPorter, Online Shopping

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READER COMMENTS

(5)Add A Comment

Jane, 2-23-2010, 11:29AM

This article confuses me. JCREW has been shipping to Canada for years - since the 90's in fact. I have been ordering online for a long time. So while the empire will be expanding into the UK/EU Canada already loves JCREW. In fact it is rumored that we will be getting free standing stores in the near future.

http://www.torontoshopoholic.com

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AM, 2-23-2010, 3:17PM

J. Crew's plans for the U.K. and Canada are to open actual store fronts.

Lore, 2-23-2010, 10:38PM

Looks like J. Crew owes Michelle Obama a huge thank you...

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Sarah Rose, 2-23-2010, 4:44PM

fabulous news! I love their new clothing line and have recently moved to France, can't wait to be able to purchase J. Crew here!!!

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geoff groedner, 2-23-2010, 8:46PM

It's Garmentos vs Hondurans, Guatamalans, Panamanians and many English speaking patrons of Dubrows, Katzes, The Stage, Ratners and 38 guys named Shelly, Sheldon or Shecky, plus Henry Waxman, this year's winner of the annual
"Keeping Anti-Semitism Alive Award". Last year's winner, Chuck Schumer, made the presentation, in between press conferences.

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