HAIR: Malcolm Edwards at L'Oréal Professionel
SNAPSHOT: Beautifully creepy femme fatale

THE SCOOP: Kinder Aggugini loves strong women and this season, he decided to make Juliette Récamier, a 19th century salonière who dared to stand up to Napoleon, the muse behind his collection of tailored military-style pieces and flowing dresses. Hair-wise, the look had to embody a feisty woman, naturally. "I started thinking about Suzy Page at the Batcave Club in the '80s," Edwards told us. "Since the face was so gorgeous and sophisticated I wanted the hair to be a bit sinister, a little Tim Burton, so I thought I'd give it some texture and matte black. I just wanted to add a touch of madness."

GET THE LOOK – HAIR: The secret behind this strong silhouette is texture. Lots of it. To get the look, you need L'Oréal Texture Tonic and Fix Design. Believe it or not, this elaborate up-do starts out easily, just divide hair into two ponytails with a centre parting. "Then I applied Texture Tonic for the airy texture, and divided and joined the two ponytails," Edwards explained. Using irons, he smoothed the hair into "wafers," then bound the ponytails with elastic. It all sounds a bit complicated, but the results are well worth the attempt.

Read about the trends as they're made, behind the scenes at London Fashion Week over at our sister site, StyleList UK.