eBay to launch online sample sales
eBay is getting in on the discounted designer duds trend. Photo: Getty Images
In March, the auction site will launch the Fashion Vault, where visitors can buy clothes and accessories at heavily discounted prices for a limited period of time, WWD reports.
Last year, eBay tested designers such as Hugo Boss, DKNY and Max Mara, says WWD, and those lines are likely to appear again. Sales will be weekly at first but are expected to increase as the "vault" gets rolling.
Not to be outdone by sites like Overstock and theOutnet, eBay also has its own online outlet centre. Merchandise from Lord & Taylor is already available, and Brooks Brothers will jump in next month, according to the paper.
Exclusive designer sales are already on the site: Narciso Rodriguez and Norma Kamali both have capsule collections at prices well below those of their high-end designer lines, and WWD says eBay is also planning to collaborate with additional designers. We can't wait.
"We are playing to our strengths," eBay Marketplaces president Lorrie Norrington tells the source. "eBay is the number-one clothing site on the internet," with $7.1 billion worth of apparel products sold last year.
"Whether it's Tory Burch or Levi's jeans, we've got it," she explains to WWD. "It's hard to imagine having 10 million items on the shelves - just clothing items - but we have that. We are focused on taking that store with great values and great inventory and really unlocking that in new ways. We want to have a complement of experiences."
And, to make searching through all those millions of items easier, eBay plans to launch a new search technology in April so you can find fashion items by style, price or brand. There goes our wages, then.
Tags: brooks brothers, ebay, fashion vault, Flash Sales, lord taylor, narciso rodriguez, norma kamali, online sample sales, sample sales, Tory Burch







Jimmy N, 2-22-2010, 8:18PM
As online shopping grows fast, retailers are beginning to see new opportunities. More and more shoppers are researching the internet for better value and inventory. I'd recommend Onewayshopping.com (www.onewayshopping.com) and other Free CSEs to any retailer in need of reaching shoppers searching through the internet.
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