MAKEUP: Hannah Murray for M.A.C
HAIR: Sam McKnight

SNAPSHOT: Groomed grunge

THE SCOOP: Founded in 1884, Jaeger is a brand with a powerful and prestigious history. Their women's line debuted in 2005 and then showed for the first time at fashion week in February 2008. Two years later, their beauty look was a subtle but effective compliment to the A/W 2010 collection. Lead makeup artist Hannah Murray described the look as "very London girl, it's lived in not perfect makeup." Playing off the seemingly effortless makeup was the done but not overly styled hair.

GET THE LOOK MAKEUP: To create this chic London girl look start by using a small amount of concealer and Face and Body foundation where needed. Don't over apply, remember the goal isn't perfectly done makeup. Next use Cream Colour Base in dark brown to shade your eyes before lining them with Eye Kohl in phone number. Finish the eye with a pop of silver pigment in the inner corner and a swipe of clear gloss on the lid. To complete the look, take your lip colour down a notch with concealer and then use a small amount of tinted lip gloss to add depth.

GET THE LOOK HAIR: The "90s meets 70s" easy hairstyle is created by using a combination of a small amount of mousse and a good blow dryer to create just a little bit of lift. "There's just a little bit of volume at the top and then it just falls where it falls. Do it with a blowdryer and then let it undo itself," said McKight. What could be easier than that?!

Read about the trends as they're made, behind the scenes at London Fashion Week over at our sister site, StyleList UK.