With New York Fashion Week finally over, the stylish set jetted across the pond for the Fall 2010 London shows.
And while some brands are just getting the hang of the whole "Net" game, Henry Holland of House of Holland is keeping up with the times, showing a Twitter-inspired T-shirt collection at London Fashion Week.
The 26-year-old designer is no stranger to the slogan tee -- Holland rose to fame with his cheeky, screen-printed sayings like "I'll Show You Who's Boss Kate Moss."
But for the Fall 2010 runway, Holland combined his online prowess -- he blogs for Vogue UK -- and marketing chops with tweet-generation abbreviations such as "I.Y.F." (In Your Face) and "H.M.L." (Hate My Life) emblazoned on tees and letterman sweatshirts.
Though the collection may have puzzled more than one seasoned editor, surely the front row, which was full of the UK's bright young things, was pleased with Holland's updated take on technology and fashion.
Style paramours Alexa Chung, Pixie Geldof and Little Boots had some of the best seats in the house. And for her part, Little Boots tweeted her own two cents: "HOH show was really fun."
If beauty's more your thing, Henry Holland's recent fragrance launch is creating quite the stir.