Aussie sensation Kylie Minogue has a new bag of tricks, as proven in her latest TOUS handbag and jewelry advertising campaign.

While previous ads portrayed the singer as a pretty party girl, Minogue has traded in the balloons and teddy bears for top hats and sawing illusions, revealing her edgy and sexy side.

The collection is showcased via Minogue playing magician and using the Spring handbags, which hit TOUS stores and the Website this month ($179 - $1,005), as stage props.

Shot in early February by famed photographer Ellen Von Unwerth, the ads are set at La Nouvelle Eve, a glamorous music hall located in Montmartre, Paris -- an area famous for French cabaret and the "Moulin Rouge."

On Feb. 9, Minogue tweeted: "Hello peeps!! Am in the middle of photo-shoot for next TOUS campaign, photographed by Ellen Von Unwerth. It's all about... *m*a*g*i*c!!"

Later adding: "I first worked with Ellen in the mid 90's...!! She has great energy and takes gorgeous pics."

We couldn't agree more.

And we can't wait to see what Minogue and TOUS have up their sleeves for the next campaign.

Stay tuned for the Fall 2010 scoop on the Spanish jewelry and bag brand.

In the mean time, check out another singer who was recently photographed by three different famed shooters for ad campaign.