Allen will debut the line's retooled vintage pieces at the music-meets-fashion festival Vintage at Goodwood, which runs from Aug. 13-15. And, as you can see from above, she's planning ahead with a full-on photo shoot.
"I'm really busy in the office every day at the moment, sourcing clothes, and I'm really excited about my new venture," the budding designer, whose business partners include sister Sarah Owen and a few pals, told the paper.
To keep crowds under control, the festival is capping attendance at 20,000 concertgoers. Not that it's your usual rowdy affair - there will be an entire lane of shops featuring new and vintage fashions.
Sadly for music fans, Allen is sticking steadfast to her original announcement. Her last performance, at least for a while, is March 7 at London's O2 Arena.