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PajamaJeans Confession: I Wore Them to Fashion Week

by Laura Kenney (Subscribe to Laura Kenney's posts)
Posted Feb 26th 2010 at 10:30AM  
107 Comments
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Me, in PajamaJeans. Photo: Dana Oliver

Approximately two seconds into my conversation with style icon Sarah Jessica Parker, she exclaimed, "Are you serious?"

It's not what you think. I'm not a crazed fan asking her to reveal the plot of the next "Sex and the City" movie. I am, however, shocking her.

With my pants.

At this point, it's noon on Friday, February 19, and we are at her fragrance launch at an incredibly cute dessert bar in New York City. I'm 60 hours into my experiment of wearing PajamaJeans -- 24 hours a day, 3 days straight -- during New York Fashion Week.

If you haven't heard, PajamaJeans are the newest addition to the "I didn't feel like getting dressed" family of -- insert air quotes here -- fashion. They caused a media stir earlier this month, and join Snuggies, Snuggle Suits, and, to a slightly lesser extent, jeggings, in the peculiar trend of clothing that caters to Americans who can no longer muster up the energy to get out of bed.

"We were noticing that people were wearing their pajamas on airplanes and in grocery stores. But a lot of people have mixed feelings about it because they think it's inappropriate and sloppy," The PajamaGram Company merchandising manager Stacey Buonanno told StyleList. "We thought, why don't we develop something you're comfortable hanging around the house in or sleeping in, but it looks acceptable when you go out?"

Thus, PajamaJeans were born -- and equipped with the catchy slogan, "The pajamas to live in, and the jeans to sleep in."

So I did just that.

The double-duty denim arrived -- fashionably late -- on the third-to-last day of Fashion Week. Their wash was darker than I expected, a deep indigo hue, and the exact color I prefer for my "real" jeans, since it has a slimming effect.

PajamaJeans, dressed up with over-the-knee boots and a suit jacket. Photo: Wajmah Yaqubi


After parading the pants around the office with both pumps and boots, we decided the PajamaJeans look best tucked into boots. They have a slight boot cut and are a little short -- I'm 5' 7" and they hit just below my ankles.

The length is perfect for lounging around the house and pairing with sneakers. But at the judgmental tents, where New York Fashion Week is held, a boot-cut hem is the fashion equivalent of an open wound in shark-infested waters. So I baited them in over-the-knee boots.

And the style sharks bit.

I glided past one potentially vicious, clipboard-wielding PR girl after another, and not one batted an eyelash. Every editor, photographer, and makeup artist I shared my secret with was shocked to find out I was wearing pj's -- and dirty ones at that! Each agreed that they looked flattering and not at all like sweatpants or Snuggies. A top hairstylist even asked for my room number (ew!).

"They look so chic on you -- I love it," exclaimed Elle creative director Joe Zee, who has outfitted many celebrities. "They look like a sharp, clean, polished denim."

Designer Isaac Mizrahi even related to my pants -- err, pajamas. "It isn't easy to get out of bed, I have to tell you," he confided. "I'm an insomniac, and it's even hard for me to get out of bed."

The consensus? In the world of fashion, "Either you're in," as Heidi Klum would say, "Or you're out." And my pants were "In," for now. "I wouldn't call them the new black," said one editor who asked to remain nameless. "But they're not immediately offensive."

While the PajamaJeans' debatably stylish facade passed the test, their concept flies in fashion's face. Standard blue jeans were once the hallmark of comfort, but suddenly, in the sweatpants-clad US of A, that's not enough. Do PajamaJeans threaten to make every day casual Friday?

OK, this isn't me, but this shot gives you an idea of PajamaJeans' true cut, when they're not tucked into boots. Courtesy Photo


I posed this question to Mizrahi, who remained optimistic, comparing fashion to dinner. "If you have macaroni and cheese every night of your life, you want foie gras, eventually," he said. "Maybe it's human nature that we're afraid of everything, but eventually -- hopefully -- courage gets the upper hand, so you get out of bed, you get out of the Snuggies, you get into your pencil skirt and high heels."

"I'm always a big fan of something that can look slick and be comfortable," added Zee. "I don't think we always need to suffer for style every single moment of our lives."

Which brings me back to my discussion with SJP, who single-handedly launched some of the biggest fashion trends of the early aughts as Carrie Bradshaw.

After confessing that I was wearing pajamas in her presence, she incredulously exclaimed, "They look like jeans!"

Slightly perplexed, SJP took a long look at my PajamaJeans, then slipped into a Carrie-eque diatribe as she tried to grasp their meaning. "Are they for when you're feeling lazy at the end of a long day, or in the morning? I've never heard of that. It's really innovative."

She then summed up the thesis of my 72 hours of public pajama wearing in one neat sentence: "They look good on you, and that's really all that matters."

She's right. Whether we pull on $250 Ernest Sewns, $60 Gap 1969s, or $40 jeans that double as pajamas, the important thing is that they flatter our bodies, and make us feel sexy and confident.

Nobody but you has to know if you sleep in them.
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Filed under: Fashion, News, Denim, Fashion Week, Shopping
Tags: Fall 2010 Fashion Week, Fall2010FashionWeek, isaac mizrahi, IsaacMizrahi, jeans, joe zee, JoeZee, New York Fashion Week, New York Fashion Week Fall 2010, Pajamagrams, PajamaJeans, pajamas in public, PajamasInPublic, sarah jessica parker, SarahJessicaParker
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READER COMMENTS

(107)Add A Comment

julia dinardo, 2-26-2010, 12:18PM

2.5 stars vote downvote upReport
julia dinardo

Laura, I love this post! I too was thinking about rocking pajama jeans - thanks for sharing the expirement!

Reply »

Marc, 2-28-2010, 5:31PM

2 stars vote downvote upReport
Marc

wearing pants 24 hours a day for three days??/ yuck...what a slob. Dare I ask.....did she at least change her underwear? yuck

»

buzz, 2-26-2010, 11:36AM

3 stars vote downvote upReport
buzz

Hey Laura .. would love to talk to you on our radio program at 90.3 AMP Radio about this.. can you email me this weekend to set up a time to chat next week?

Thanks.

Reply »

Tracey, 2-26-2010, 12:05PM

Half a star vote downvote upReport
Tracey

Please, everyone, stop condoning this dreadful "trend". Even if it's made in perfectly pure Vermont, it's still, as we say in the state, "wicked ugly, dude."

Reply »

MomHadIt, 2-28-2010, 9:12PM

3 stars vote downvote upReport
MomHadIt

First of all, some of us ARE disabled and cannot get up and down nor are able to put on such fashionalble clothes (for instance skirts and pants that sip on the sides or backs, pull-overs). Also for those of us not quite the right size (I'm 4'10"), it's really hard to find jeans that are just right. I cannot afford $200 or more to buy one pair of jeans. Why would I? Why would anyone? When there are so many people who cannot afford to buy their prescriptions or the next bowl of food, why do people buy $400,000 or $750,000 or more for a dress? I have seen celebreties spend more than $1million on a wedding dress. How sad, that the victims of Hurricane Katrina, Haiti, now Chile could surely enjoy a $40 pair of pajama jeans or any pajamas at all. Yet, people like you say "Yuk". Other people comment things like "I am a single..." "... and fast acting Hem-eez supplement..." "...make money with our...." Those things have absolutely NOTHING to do with the posts. If you want to advertise your garbage, pay for it with real websites. As for these pajama jeans. I probably will buy them because they seem to be comfortable, affordable and easy for someone to feel better.

»

melissagraces, 2-27-2010, 1:51PM

3 stars vote downvote upReport
melissagraces

Love this post, I'm totally getting a pair now!!

Reply »

Willliam Martin, 2-28-2010, 1:34AM

Half a star vote downvote upReport
Willliam Martin

uglacious

»

i hate pajamas, 2-28-2010, 2:09PM

Half a star vote downvote upReport
i hate pajamas

ugh how uglacious can it get ewwwwwwwwwwwwwwww pjs at fashion week i dont think so what type of slob is laura

Reply »

fulltimervgirl, 2-28-2010, 6:11PM

3 stars vote downvote upReport
fulltimervgirl

okay, so what if they called them sweat jeans?????

»

sammy, 3-03-2010, 6:40PM

2 stars vote downvote upReport
sammy

well that was really mean.......

»

linda, 2-28-2010, 2:15PM

2 stars vote downvote upReport
linda

THIS IS SO DUMB. IS AMERICA GETTING SO LAZY THEY DON'T EVEN WANT TO GET DRESSED ? PAJAMA JEANS ????!!!!????

Reply »

Jeannine, 2-28-2010, 11:45PM

3 stars vote downvote upReport
Jeannine

Word is that there are a large percentage of Americans with depression, or taking medications with depression as a side effect. I say that if what people wear doesn't hurt/harm or offer less than proper coverage, let them go with it. I was shocked the first time I saw people in pjs in the grocery store, but I wore a nice black with white hearts to the store last night and no one gave me a second look.
So if getting Americans out of the house happens better in pjs, at least they won't be sitting at home because they are too tired or depressed to change clothes.

»

smokeyangelav, 2-28-2010, 5:33PM

3 stars vote downvote upReport
smokeyangelav

I think it's more that people are getting too busy to get dressed. There are also a lot of people who have auto-immune diseases that have a lot of pain and fatigue. They have to make shortcuts where ever they can to keep up with "normal" people because they just don't have the energy. I think it's a great idea but it's actually becoming normal for people to wear pajamas to go to the quickie mart, grocery store or drug store in my neighborhood during some times of the day.

»

jumpee, 2-28-2010, 7:02PM

3 stars vote downvote upReport
jumpee

So you don't like the idea of pj jeans ! Oh how lucky u r 2 b able 2 have the energy 2 choose. There r alot of us that are disabled from 1 reason or another & just can't get all dressed up, but would like to look somewhat good. These pj jeans seam to fit the bill for now, if you're so concerned about apearances YOU come up with something better then critize.

»

katiezebra9, 2-28-2010, 2:18PM

3 stars vote downvote upReport
katiezebra9

I saw a commercial for them and thought, "That's a smart idea", so now they must be pretty comfortable and stylish. Maybe i'll get a pair. I like to feel comfortable every now and again :)

Reply »

Mestisha, 2-28-2010, 4:48PM

3 stars vote downvote upReport
Mestisha

You are absolutely right! This is sooooo stupid. People..., pajama's are for IN your home (for bedtime) not to be worn outside. I have literally seen women with these nasty pajama's on in public. Some look like they rolled out of bed and went straight out the door. I am glad to see that other people feel like I do about this TACKY trend. I wouldn't care if the queen of England said they look great they are STILL TACKY in public, real backwoods. It's really a sign of the times. No home training!

»

Pat, 2-28-2010, 2:19PM

3 stars vote downvote upReport
Pat

I would absolutely love a pair (or 2) of these pajamajeans! I only have one problem. I am 5'9" and need a longer length. Please make them in a long length.
Thanks, Pat

Reply »

Amy, 3-01-2010, 8:56AM

2 stars vote downvote upReport
Amy

I heard they were going to make them longer and also higher waist. Which is nice especially if you have a bigger booty. I'm still waiting to get mine, I keep looking out the window for the UPS guy! I can't wait to try them on!

»

Aim, 2-28-2010, 2:22PM

3 stars vote downvote upReport
Aim

Hey at least these lazy slobs that cant get out of there flannel pjs to appear in public can at least look good in a pajama/ jean look at like bottom. GREAT IDEA!

Reply »

krista, 2-28-2010, 2:32PM

3 stars vote downvote upReport
krista

I don't think this is a bad idea at all. Now the people who are either lazy or don't have time to look good, or just want to be comfy still, can look nice. It's better than someone wearing gross torn sweatpants so I don't see what everyone is complaining about.

Reply »

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