Topshop to Launch Cosmetics in May
Topshop New York. Photo: Courtesy of Topshop
This May, Topshop -- every fashionista's favorite British retailer -- will introduce a cosmetics line.
Consisting of both permanent and seasonal collections, the line will be sold in all Topshop locations, including their U.S. outpost in New York City, and website.
Manufactured by Intercos, the permanent (read: basics) collection will include 97 products encased in fun packaging -- Topshop designer Lizzie Dawson explains in WWD, "It's playful, almost like the Topshop girl drew it herself." The company plans to put out more "experimental" trend collections four to six times a year.
Topshop execs see color as a valuable way to appeal to clients in a wavering economy.
"If [shoppers] can't afford a new outfit, then they will go for a new nail polish," Dawson told WWD. Products will range in price from $8 to $20, with trend items ringing up at about 10 percent more.
While this is not the retailer's first foray into cosmetics, this venture is new from the ground up.
We wonder if this means Kate Moss, who designs for the British retailer, will try her hand at beauty? Since she happens to be Fall 2010's hottest beauty trend, we think Moss should seize the moment.
Carpe Diem, Kate!


