T.I. is used to a bit of personal controversy -- the rapper was infamously charged with gun possession. But fashion's not the industry you want to hit with the wrong kind of bang.
The musician-actor's clothing line, AKOO (A King Of Oneself), is in some hot water over a racy billboard that went up at a busy intersection in Newark, NJ.
Now, after a surge of complaints from angered citizens, officials have announced it's coming down for good, the New York Daily News reports
Locals have been scandalized by the provocative image of a man standing with his pants unbuckled and a woman kneeling in front of him, apparently trying to pry off his designer denim, according to the paper.
While we're all for women in authentic boyfriend jeans, we don't think that's the, er, billboard's intended message. (It certainly doesn't help that the man's hand seems to be pulling the female model's head closer to his crotch.)
The rapper launched his urban line AKOO to much fanfare in 2008 and has been steadily building up the brand with a selection of jeans and streetwear since.
As for the clothing company's take on the billboard drama? AKOO seems to be standing by its ad, saying in a statement:
"The AKOO brand has always aimed to inspire individualism and creativity. Our advertising campaign was not created to offend or insult anyone but to simply provoke dialogue and thought regarding male/female sexuality within urban culture. We hope that as more of the campaign is debuted, people will see the multifaceted personality of AKOO."
For another provocative denim billboard, check out this one from the king of controversy.