Kenneth Cole is the most recent designer to sign up to do a collection available exclusively with Macy's.
Starting in September, Macy's will be the only place in the U.S. to carry Kenneth Cole Reaction men's sportswear.
The denim-driven line also includes knit and woven shirts and will be aimed at a younger, more price-conscious consumer. The collection will debut in 150 Macy's locations and online, ultimately being carried at 550 Macy's stores.
"With the launch of the new Reaction men's sportswear line, we have the opportunity to build on the proven success of the brand," Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions, said in a release.
"We will be able to enhance our relationship not just with Macy's, but with our many loyal and supportive customers."
"Kenneth Cole is a name that is synonymous with updated style, and is recognized and preferred by many of our customers," Terry J. Lundgren, Macy's, Inc. chairman, president and CEO said in a statement. "Reaction will be a significant asset to our men's store."
Other classifications sold under the Kenneth Cole Reaction label, including men's footwear, outerwear, tailored clothing, dress shirts and ties, classification pants, bags and luggage, small leather goods, belts, men's jewelry, sunglasses and fragrance, will remain available through their current channels of distribution at other department and specialty stores.
Kenneth Cole joins the growing stable of designer labels such as Elie Tahari's T Tahari, Rachel Rachel Roy and Ellen Tracy that have collections sold exclusively at the department store chain.
Plus, read about three new brands being introduced at the retailer for spring.