The new TouchBack Hair Marker masks grays at first touch. Courtesy photo.
If you're trying to squeak out more time between salon color appointments or DIY dye jobs (and who isn't these days?), we've found a handy little product that can help you cheat gray roots longer.
new hair marker is the first on the market to mask roots with real temporary color instantly.
With a clever design not unlike YSL's Touche Eclat
, the marker conveniently dispenses color fluidly through the tip so that you don't have to risk color splatter on your clothes while double-dipping into a tube. And for the coordination-challenged, you can lay the color comb against your head while painting roots to prevent any dye from touching your skin.
"Before this marker, your options were gel-based crayons and mascaras, which look exactly like you've used crayon or mascara on your hair. It's stiff and flakes," says TouchBack founder Joan Lasker, a former Vogue
beauty editor who also created the ColorMark
hair color wand.
So what's the difference between ColorMark hair color wand and TouchBack's new marker? "Our 60 and over clients sometimes need more color saturation to cover advanced graying, which ColorMark is better for since it has a very wet formula," says Lasker.
We watched carefully as Jason Backe
, Master Colorist of the Ted Gibson Salon
, went to work on the roots of a twenty-something year old publicist. ("I'm already blessed with grays!" she lamented to us.) The marker left a deep, wet ribbon of color behind that dried in a minute and was glossy and comb-able.
"This is the most solution-oriented product I've ever worked with," says Backe. "You touch it to the root, and your gray is gone right away - but your hair still has the shine and depth of a real hair color. And what I like best is that it doesn't interfere with my work as a professional colorist. You can shampoo it right off."
And Backe has also prepped famous faces with the marker for red carpet appearances - although he can't share names.
"Anytime I work on roots or extensions - publicists never let me name names! But it works great for busy women because their schedules are all over the place, and spending four hours in a salon is sometimes impossible. The quick touch up gives them the confidence they need to feel pretty. Otherwise, you just worry about who's looking at your roots all night long!" says Backe.
The TouchBack Hair Marker comes with a color comb for mess-free application. Courtesy photo.
If grays have got you down, Stylelist is coming to the rescue. Be one of our ten winners, and we'll send over your very own personalized TouchBack shade to try out!
To enter the giveaway:
-Leave a confirmed comment below telling us about your first gray, and which shade would work for you.
You can view the shades here
- just be sure that you leave your comment below and NOT on the TouchBack website!
-The comment must be left before Wednesday, March 10th at 5pm EST.
-You may enter only once.
-Ten winners will be selected in a random drawing.
-Ten winners will receive a TouchBack Hair Marker (value $29.99) in their choice of color.
-Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
Click here for complete Official Rules