Diane von Furstenberg To Design Rooms At Claridge's Hotel In London
Diane von Furstenberg in the lobby of Claridge's in London. Photo: Courtesy of DVF
In addition to Betsey Johnson's Eloise rooms at The Plaza, the Missoni Hotel in Edinburgh, and Moschino's new whimsical hotel, Maison Moschino, in Milan -- there's another designer name entering the chic lodgings market -- Diane von Furstenberg.
The designer-slash-CFDA president is teaming up with Claridge's in London to put her savvy fashion stamp on a series of suites. Each room will incorporate the hotel's original pieces of furniture and paired with her signature bold prints and innovative palettes (some seen here in her stellar Fall 2010 collection).
The project, which will debut this June, is the first hotel-themed undertaking for von Furstenberg, who has also branched out into home décor with a bedding, bath, tabletop and home accessories collection for Spring Global, which will be out in January 2011.
"One of my fondest memories was when I was in London as a young, independent businesswoman and stayed at Claridge's. I knew I had made it," von Furstenberg said of the hotel that's inspired her past collections.
"To me, Claridge's is the most glamourous hotel in the world; I regard it as my home away from home. I am honored to become part of the hotel's legacy and rich design history."
And the powers that be at the posh hotel are tickled as well.
"Our collaboration...is the latest storyline within our history of forward-thinking design," Stephen Alden, CEO of Maybourne Hotel Group, which owns Claridge's, said in a statement. "Diane's personal love and passion for Claridge's provides a unique perspective which she will draw upon in executing her creative vision."
We can only hope this collaboration yields some chic wrap-dress-style robes.
Keep clicking to read about DVF's other latest project that honors outstanding females like herself.
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