You go there to buy shoes. And handbags. And jewelry. And jeans. And, now, the editors at Piperlime are hoping you'll visit their site for a little light reading, too.

The site that sells footwear, accessories and clothing for men, women and children has launched Fresh Juice, a blog which include posts from guest editors including celeb stylist Rachel Zoe, weekly obsessions and behind-the-scenes stories.

Of course, there's also some healthy self-promotion going on, as well. If an item from Piperlime appeared in a magazine, you'll see it there. And, naturally, the obsessions are available to buy on the site, as well.

But the guest editor Q&As are full of time-killing fun: British fashion TV host Louise Roe can't live without cinnamon dolce lattes from Starbucks (neither can we), she's obsessed with '70s-era Lauren Hutton [us, too!] and she uses words like "barfarama" (tubular!)

Oh, and on Fresh Juice, we finally found the answer to a question we've wondered about for years now: Where did they get the name Piperlime?

"Funny story," the editors write. "We actually started out with a ton of great names. But none of them were quite right. So we picked a bunch of words we loved and then mixed and matched until, finally, 'Piper' met 'lime.' We knew right away, Piperlime was IT. Now, we can't imagine being anything else."

And, as if you need another excuse to shop, Piperlime is making it even easier with a new iPhone app.