"Our new beauty line will feature the latest ideas, colors, shimmers, scents and formulas in the beauty and body care category and give our customers additional items to complete their personal sense of style, as well as offer great gifting options -- all a great price," says LuAnn Via, CEO of Payless said in a press release.
Payless is partnering with Maesa Group to produce products under existing brand names Zoe & Zac and Unforgettable Moments. Zoe & Zac offers Payless shoppers eco-friendly shoes and accessories. Unforgettable Moments is currently partnered with upscale clothing designer Lela Rose on a collection of dyeable bridal shoes for the retailer.
"Payless is really all about inspiring possibilities in fashion in footwear and accessories," said Via told WWD. "We've had a lot of progress expanding our accessories line with handbags, sunglasses and hats [in 2009]. We feel that this is a product that our customers would appreciate as well."
There will be about 60 products ranging from bath and body care to color cosmetics and the prices will fall between $2.99 and $19.99.
Would you buy your beauty essentials at the wallet-friendly shoe? We'll see.