Trippy, happy floral prints adorn dresses, blouses and bathing suits, just right for summer. And while Liberty of London has a venerable 134-year history, there is nothing fussy or old-lady here.
These florals look fresh and young, proportioned to flatter almost all body types. But they also evoke thoughts of proper girls picnicking on English countryside meadows, at a time when fashionable also, without fail, meant pretty.
For the boho girls, there there are lovely, floaty sundresses. Maxi dresses come in both halter and one-shouldered styles -- right on trend.
I like a more structured look and instead picked up a pink-and-orange floral shift. Fully lined, and fitted with seaming and two well-placed box pleats in the back; I am already planning on wearing this to dinner with my in-laws on Block Island, R.I., this summer and maybe even to my sister's wedding rehearsal dinner.
Guess the price? A cool $34.99. I really should have bought my sister one, too. Seriously, with almost everything under $30, I should have bought something for both my sisters, cousins and mothers, as well.
Lots of the fashiony girls -- hello, Naomi Watts! -- at the opening of a four-day cuter-than-cute pop-up store near New York City's Bryant Park were also agog over the pajamas and intimates. Outstanding pieces included a super sweet, cropped kimono robe and a multi-paneled bra with matching panties.
For little girls, the Liberty of London for Target line offers dresses and bathing suits that will look just right next to mom, plus adorable tote bags, flip-flops and rainboots. For guys there are boxers, long-sleeve floral shirts sand cotton neckties.
And I haven't even talked about the housewares yet. But let's just say you're going to want a mug to coordinate with your dress. (Hey, they set up one of the shop's many displays using the cups as mini-planters, see below.)
The collection -- the first designer collaboration for Target that spans several categories -- reworks a total of 25 prints from the 43,000 in the Liberty of London archives. Different selections will hit different stores, and some items will be available only online.
This stuff isn't going to last for long. Mark your calendars for Sunday and get ready to dream of summery days ahead.