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Liberty of London at Target - Run, Don't Walk!

by Diane Davis (Subscribe to Diane Davis's posts)
Posted Mar 10th 2010 at 5:03PM  
22 Comments
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Naomi Watts Liberty of London for Target

Naomi Watts hosted the Liberty of London for Target shopping event. Photo: J. Graylock/jpistudios.com

Liberty of London debuts its Target collection this Sunday, March 14, but we got a sneak peek today. The consensus: It's just beautiful.

Trippy, happy floral prints adorn dresses, blouses and bathing suits, just right for summer. And while Liberty of London has a venerable 134-year history, there is nothing fussy or old-lady here.

These florals look fresh and young, proportioned to flatter almost all body types. But they also evoke thoughts of proper girls picnicking on English countryside meadows, at a time when fashionable also, without fail, meant pretty.

For the boho girls, there there are lovely, floaty sundresses. Maxi dresses come in both halter and one-shouldered styles -- right on trend.

I like a more structured look and instead picked up a pink-and-orange floral shift. Fully lined, and fitted with seaming and two well-placed box pleats in the back; I am already planning on wearing this to dinner with my in-laws on Block Island, R.I., this summer and maybe even to my sister's wedding rehearsal dinner.

Guess the price? A cool $34.99. I really should have bought my sister one, too. Seriously, with almost everything under $30, I should have bought something for both my sisters, cousins and mothers, as well.

Lots of the fashiony girls -- hello, Naomi Watts! -- at the opening of a four-day cuter-than-cute pop-up store near New York City's Bryant Park were also agog over the pajamas and intimates. Outstanding pieces included a super sweet, cropped kimono robe and a multi-paneled bra with matching panties.

For little girls, the Liberty of London for Target line offers dresses and bathing suits that will look just right next to mom, plus adorable tote bags, flip-flops and rainboots. For guys there are boxers, long-sleeve floral shirts sand cotton neckties.

And I haven't even talked about the housewares yet. But let's just say you're going to want a mug to coordinate with your dress. (Hey, they set up one of the shop's many displays using the cups as mini-planters, see below.)

The collection -- the first designer collaboration for Target that spans several categories -- reworks a total of 25 prints from the 43,000 in the Liberty of London archives. Different selections will hit different stores, and some items will be available only online.

This stuff isn't going to last for long. Mark your calendars for Sunday and get ready to dream of summery days ahead.

Liberty of London for Target

Liberty of London for Target's NYC pop-up shop, in full bloom. Photo: Getty Images for Target

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Filed under: Fashion, News, Best of the Season, Designers & Brands
Tags: dresses, florals, liberty of london, liberty of london for target, naomi watts, pop-up Shops, Pop-upShops, spring 2010, target
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READER COMMENTS

(22)Add A Comment

Ann, 3-11-2010, 8:51PM

2 stars vote downvote upReport
Ann

I went to the pop up store & was one of the first inside. The store looks great & all the items look great together but individually they look cheap & like Liberty of London Knock offs.

Reply »

jeff, 3-12-2010, 1:50PM

2.5 stars vote downvote upReport
jeff

Exactly Mark, what's up with that that? You scroll down to comment and find you have been rejected! Wonderful! Aim is really starting to suck and if not improved it will be time to dismantle and move on. Others out there.

»

Pamela J, 3-12-2010, 8:12AM

3 stars vote downvote upReport
Pamela J

Why can't AOL stop the annoying 'bots? Does anyone really respond to this junk?

Reply »

Nicole, 3-12-2010, 8:21AM

2.5 stars vote downvote upReport
Nicole

i work at target and the collection in florida isnt hitting the floor until about march 20th. just incase you guys live in fl lol

Reply »

Rachel, 3-12-2010, 8:40AM

2.5 stars vote downvote upReport
Rachel

Nicole, have you seen the stuff?

»

MTM, 3-12-2010, 10:29AM

2 stars vote downvote upReport
MTM

This crap is ugly. I couldn't care less who designed it. Some day Target may wake up and realize that if they don't get better designs for their clothing they'll be in line with Woolworths!

Reply »

Shelby, 3-12-2010, 11:11AM

2 stars vote downvote upReport
Shelby

I also work at Target,Wisconsin,This stuff is sooo ugly.The prints are old ladyish,and these items are not practical to wear on a daily basis.Maybe in California,where people try to be trendy,but not for middle America.And wayyyyy overpriced.They are also selling home items in these ugly prints.If you buy this stuff,we will scoff at you.LOL!

Reply »

Tracy, 3-12-2010, 11:19AM

2 stars vote downvote upReport
Tracy

This reminds me so much of Vera Bradley. One thing I love about Target is their ability to have inexpensive imitations that are not too similar to where you will not look like you have a cheap knock off. Unfortunately this keeps getting them sued.

Reply »

Margaret Meall, 5-30-2010, 1:08AM

3 stars vote downvote upReport
Margaret Meall

I almost always love the designer stuff that Target does....but it annoys me SO much that they never carry it in the WOMEN'S sizes. I'm very disappointed in the tiny amount of cheap tops and bottoms they carry in plus sizes, while all the cute stuff is just for the missy sizes.

»

theuushadow, 3-12-2010, 11:42AM

2 stars vote downvote upReport
theuushadow

Doesn't matter what they sell. Due to Horrendous customer service Target went from being my favorite place to shop to a place I will never set foot in again.

Reply »

Eve, 3-12-2010, 3:01PM

2 stars vote downvote upReport
Eve

Good for you because they don't care about their employees or the "guests". As they say, Target Sucks

»

Weezlet, 3-12-2010, 12:08PM

3 stars vote downvote upReport
Weezlet

Our local Target already has some of this and I think they're fresh and fun. I picked up a top, a scarf and a hat. I think the prices are just fine, and are about what I thought they would be. These prints are not for everyone but if you're not afraid to wear them, and you like pops of color, you'll love them. The black and white floral print is really pretty. I don't buy a lot of clothing at Target but I think these were pretty good quality.

And, I just have to add that I agree with Pamela.....I do not care at all about your hemorrhoid treatments, your wealthy guy you met online, your wrinkle treatment, or your latest money-making scam. Please GET A CLUE, no one reads them!!!!!! STOP ALREADY!!!

Reply »

Sandy, 3-12-2010, 12:36PM

2 stars vote downvote upReport
Sandy

These clothes are about the ugliest collectiion of trash I have seen. I cannot see
why any self-respecting woman would wear such outfits. They are degrading to
womanhood.

Reply »

Ralph, 3-12-2010, 12:49PM

2 stars vote downvote upReport
Ralph

I will tell everybody that they should close all Target stores in America we don't want them in our country because they won't support our troops or charity groups . That's why I never shop at target stores an never will.

Reply »

Stacey, 3-12-2010, 1:15PM

2 stars vote downvote upReport
Stacey

You've based this on a false rumor. Please see the truth at:

http://www.snopes.com/politics/military/target.asp


»

hey red, 3-12-2010, 4:58PM

2 stars vote downvote upReport
hey red

Hey Ralph -

You are terribly misinformed about Target and The Troops issue! You must not be checking out all the SPAM mail you are getting. That little lie has been discredited for years and is sent by larger share of its profits than its evil competitor.

Ask a soldier what they think about Target and they will tell you of the support packages sent by Target employees and donations from Target of electronics for the troops. Target regularly supplies goods for the troops, as well as lots ofother charities.

»

Penny Lane, 3-12-2010, 12:50PM

2 stars vote downvote upReport
Penny Lane

M.A.C. has a new collection inspired by Liberty of London and it is amazing !!

Reply »

Margie, 3-12-2010, 1:39PM

2 stars vote downvote upReport
Margie

I totally agree with Margaret about the lack of attractive clothing in larger sizes. What they do have is so frumpy and matronly I wouldn't be caught dead in it! Wise up, Target-you are ignoring a very large (no pun intended) market!

Reply »

Leila Silva, 3-16-2010, 5:22PM

2 stars vote downvote upReport
Leila Silva

Floral prints in vibrant or pastel tones are always fashion in the warm seasons. I love the vibrant tones in light fabrics and good fits, of course. The choices sometimes difficult, can be makes more easy, according with color of hair and skin.

Leila Silva
http://www.leilasilva.wordpress.com

Reply »

Tasha, 4-25-2010, 8:57AM

2 stars vote downvote upReport
Tasha

Issac "Misery" sells his crap at Target, cheap looking and in price.
Then he has the nerve to go on QVC looking like a mismatched thrift store hobo selling his wares for triple the price.
I wouldn't be caught dead in the Target clothes so what makes QVC think he has the style to design for QVC the same old taste, poor workmanship, and fugly clothes that are a "knock off" of Tar-Gay (the true pronunciation for his clothes) or Targ-ay (the French pronunciation)!

Reply »

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