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LipFusion's Luxe Boudoir limited edition glosses will be available at Sephora and Ulta beginning in May for $29 each. Courtesy photo.



When FusionBeauty rolled out their LipFusion Micro-Injected Collagen Lip Plump in 2005, a bevy of beauty imitators flooded the market - cementing the plumping gloss as a must-have in every thin-lipped woman's purse.

Now, the company is looking to make a repeat performance.

Over the next year, expect to see several new "colorceuticals" debut - the term FusionBeauty has coined to describe scientifically infused color products that deliver both immediate and long-term benefits.

And who better to officially rep the brand than the pouty, high cheek-boned starlette of the moment - Kim Kardashian.

"FusionBeauty is a smart, sexy, forward-thinking company that continues to push the boundaries of the beauty industry. I deeply admire them for their beauty innovations and commitment to philanthropy, and I'm so excited to represent a brand that I have been a long time fan of," says Kardashian, who recently shared her secret to long eyelashes, and launched her own fragrance.

Starting in May, you'll see a limited edition set of four brand new LipFusion Color Shines - the Luxe Boudoir Capsule Collection - which will raise funds for the Seven Bar Foundation, a non-profit that provides microfinancing loans to women in underprivileged and poverty-stricken areas of the world. The campaign is a continuation of FusionBeauty's "Kiss Away Poverty" initiative, which they started in September, and will donate $1 for every lipgloss sold through Fall 2010.

Look for that plumping technology to make the leap from lips to cheeks as FusionBeauty introduces a lightweight creme to powder blush that contains Amplifat, a concentrate suspended in calcium-based microspheres, which is the same ingredient found in Radiesse injectable facial fillers. It's claimed that Amplifat stimulates your skin's production of collagen to make for a more voluminous, smoother and smaller pore-sized cheek surface.

Yet the new product we found most intriguing during the day's presentation - which was introduced by white lab coated fashionistas tottering in five inch stilettos and wielding clipboards - was a new line from the Fusion Brand Clean.

Clean's new Anti-Bacterial Moisturizing Hand Cream kills germs for up to four hours after application. Courtesy photo.



Clean after all is the line known for making fragrance that smells like you just stepped out of the shower - or took a dip in fabric softener. No longer will you just be able to enjoy the scent as a fragrance, but starting in April, you'll be able to pick from an entire bath and body line that includes items like a dry shampoo, shower gel and body powder that are made with unique cotton proteins to soothe and hydrate the skin.

The stand-out? A Clean Anti-Bacterial Moisturizing Hand Cream that continuously protects hands from 99.9% percent of germs for up to four hours after you apply it. (We love that it'll take away the "ick" factor from touching a public restroom door knob right after we've cleaned our hands.) The comforting creamy white lotion smells nothing like its alcohol-ridden competitors, and it leaves hands hydrated instead of dried out from its anti-bacterial treatment.

In fact, the sleek little white tube has already claimed a permanent spot in our handbags.

Speaking of which, 60s supermodel Twiggy is launching her own accessories line on HSN!