When FusionBeauty rolled out their LipFusion Micro-Injected Collagen Lip Plump in 2005, a bevy of beauty imitators flooded the market - cementing the plumping gloss as a must-have in every thin-lipped woman's purse.
Now, the company is looking to make a repeat performance.
Over the next year, expect to see several new "colorceuticals" debut - the term FusionBeauty has coined to describe scientifically infused color products that deliver both immediate and long-term benefits.
And who better to officially rep the brand than the pouty, high cheek-boned starlette of the moment - Kim Kardashian.
"FusionBeauty is a smart, sexy, forward-thinking company that continues to push the boundaries of the beauty industry. I deeply admire them for their beauty innovations and commitment to philanthropy, and I'm so excited to represent a brand that I have been a long time fan of," says Kardashian, who recently shared her secret to long eyelashes, and launched her own fragrance.
Starting in May, you'll see a limited edition set of four brand new LipFusion Color Shines - the Luxe Boudoir Capsule Collection - which will raise funds for the Seven Bar Foundation, a non-profit that provides microfinancing loans to women in underprivileged and poverty-stricken areas of the world. The campaign is a continuation of FusionBeauty's "Kiss Away Poverty" initiative, which they started in September, and will donate $1 for every lipgloss sold through Fall 2010.
Look for that plumping technology to make the leap from lips to cheeks as FusionBeauty introduces a lightweight creme to powder blush that contains Amplifat, a concentrate suspended in calcium-based microspheres, which is the same ingredient found in Radiesse injectable facial fillers. It's claimed that Amplifat stimulates your skin's production of collagen to make for a more voluminous, smoother and smaller pore-sized cheek surface.
Yet the new product we found most intriguing during the day's presentation - which was introduced by white lab coated fashionistas tottering in five inch stilettos and wielding clipboards - was a new line from the Fusion Brand Clean.
Clean after all is the line known for making fragrance that smells like you just stepped out of the shower - or took a dip in fabric softener. No longer will you just be able to enjoy the scent as a fragrance, but starting in April, you'll be able to pick from an entire bath and body line that includes items like a dry shampoo, shower gel and body powder that are made with unique cotton proteins to soothe and hydrate the skin.
The stand-out? A Clean Anti-Bacterial Moisturizing Hand Cream that continuously protects hands from 99.9% percent of germs for up to four hours after you apply it. (We love that it'll take away the "ick" factor from touching a public restroom door knob right after we've cleaned our hands.) The comforting creamy white lotion smells nothing like its alcohol-ridden competitors, and it leaves hands hydrated instead of dried out from its anti-bacterial treatment.
In fact, the sleek little white tube has already claimed a permanent spot in our handbags.
Speaking of which, 60s supermodel Twiggy is launching her own accessories line on HSN!