• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade
      Do You Use A Facespray Like This Yoga Instructor? Do You Use A Facespray Like This Yoga Instructor?
      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

Insider Scoop from the World of HSN - Beauty BLab

by Karen Robinovitz (Subscribe to Karen Robinovitz's posts)
Posted Mar 12th 2010 at 4:00PM  
0 Comments
Share

Here I am on air and in the moment with Susan, the 50 year-old model who looks 10 years younger in Silk Sheets. I think I actually told her that in her "after" picture, she could get carded for a Rated R movie! Courtesy Photo

I finally achieved my dream -- launching my beauty brand, Purple Lab, on HSN. I've been chronicling the launch of Purple Lab here on StyleList, in my Beauty bLab column. And now I'm writing about what it's like to host a home shopping show.

The details of my first appearance are here. But here's the scoop on the rest.

It's Thursday night, February 18th at 8pm. This was the big Purple Lab presentation show I was waiting for. Yes, I had already done a 9am-er.

But that was kind of a warm up. The 8pm segment was the real debut. It was where I put all of my energy as far as promotion is concerned.

The parties in a box, before they were boxed! Courtesy Photo


Let's talk about clothes and the set for a sec.

A) I wore a purple Lanvin dress with a ruffle detail.

B) With red patent six inch heels, of course!

C) I was really short next to Shannon, the host. She's taller than me...while sitting. After I noticed this, I started propping myself up on two pillows!

There was a massive amount of behind the scenes work for this hour.

1. Sharon, Purple Lab's in-house PR guru, and I had sent out the 30 parties in a box to friends, family, and bloggers across the country so that they could host their own screening parties

2. Sharon was hosting a big screening/shopping party for 200 guests in New York at Meet in Soho, where we set up "glam stations" with makeup artists showcasing the products.

3. Christine, the blogger from Temptalia, was on set with me. And these sets are usually closed, period. But they opened it for her to get the real inside glimpse.

Model search winner Jessica Harlow. Courtesy Photo


4. My mom and dad had 30 friends over for the festivities

5. I was also announcing the winner of the model search contest - and surprising everyone who tuned in with the fact that in addition to the grand prize winner, the lovely Jessica Harlow, who is coming to HSN with me in April, I would be taking two other winners to model on air in July!

I was getting the groove of things but there was still a lot to learn. One thing I picked up (after the fact, sadly): If I'm showing a color or product on my own skin, I should hold my hand on the table and keep it still. I didn't do this once so when the camera zoomed in, my hand was already gone!

I learned for the next time. And each show got better and better as I felt more at ease with the flow. I didn't sleep a wink that night. I was way too excited -- and not just because I had a Susan Lucci sighting on my way out.

She's my kind of HSN idol!

Mwah!
Karen
Purple Lab Creatrix
Read All Comments
Filed under: Beauty, Makeup
Tags: beauty, beauty-blab, HSN, Karen Robinovitz, Lanvin, makeup, Olivier Theyskens, OlivierTheyskens, Purple Lab, PurpleLab, Silk Sheets, Silk Sheets foundation, SilkSheetsFoundation, Temptalia.com
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • Jessica Lowndes - 90210 Scoop Jessica Lowndes - 90210 Scoop Play Hollyscoop.com caught up with Jessica Lowndes at 'The 2010 Style Awards' and we get the scoop on upcoming 90210 episodes, as well as Fashion tips. Interview by Violet Kanian.
  • Best Beauty Buys for Spring 2011 Best Beauty Buys for Spring 2011 Play Founder of beautyblitz.com, Polly Blitzer, has the scoop on the best beauty solutions from head to toe for Spring/Summer!
  • Lancome Models Reveal Beauty Secrets at New York Fashion Week Lancome Models Reveal Beauty Secrets at New York Fashion Week Play We caught up with top models Elettra Wiedemann - daughter of Isabella Rossellini - and the stunning Arlenis Sosa at the Lancome studio backstage at New York Fashion Week to get the inside scoop on all their beauty tips and tricks. The two faces of the Parisian makeup line revealed which products keep them gorgeous year-round, the beauty bag essentials they can't live without, and where else you can apply blush besides your cheeks!
  • Beauty And The Beast - Diamond Edition Beauty And The Beast - Diamond Edition Play Hollyscoop.com caught up with the Stars at the Beauty And The Beast Sing-Along in LA, celebrating the Diamond Edition. We get the scoop from the Stars which is their favorite Princess. Interviews by Violet Kanian.
 
ADD A COMMENT
  • NEW USER
  • RETURNING USERS
  • AOL/AIM USERS

Got something to say? Say it!

Simply enter your name and e-mail address, and you'll receive an email confirming your comment and issuing you a password. Use that password, and you're good to go.

If you already have an AOL/AIM screenname, log in under the other tabs.

Happy commenting, and keep it classy.

Members enter your username and password.

Enter your AOL or AIM screenname and password.

ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 
When Jenny Was Still From The Block
Like

9

'American Idol' Changes Record Contract Policy: Runner-Up No Longer Guaranteed Major Bucks
Like

128

Your Grandma Could Rock A Bikini
Like

6

America's 10 Highest-Paid CEOs of 2011 (and How They Earned It)
Like

896

The Richest Woman in the World: How Gina Rinehart Earns her Billions
Like

1K

C.Z. Guest's Unusual White Accessory
Like

13

What Happened When Alex Kenjeev Paid His Student Loan in Cash
Like

2K

Carrie Underwood's Grunge Rock Past: 'I Was All About Pearl Jam'
Like

172

Carrie Fisher's All Tied Up
Like

0

First Woman To Command A Warship In Royal Navy History
Like

343

Samsung Galaxy S III review
Like

2K

Mary J. Blige, Charity Lawsuit: Singer's Foundation Sued for Failing to Repay $250K Loan
Like

72

Hawkeye and the Blue Ear Help a Mother and Her Hearing Impaired Son
Like

2K

Safeway Worker Stops Man From Beating Pregnant Woman, Gets Suspended
Like

358

Hot on Facebook

 
 
Your Grandma Could Rock A Bikini
8 Foods That Can Be Used As Beauty Products
PHOTOS: 27 Swimsuit Style Icons From The '40s To Today
PHOTOS: Kate Moss, Madonna, Gwyneth Paltrow And More Stars In Alexander McQueen
PHOTOS: Cameron Diaz's Life In 54 Looks
When Jenny Was Still From The Block

MORE ON Stylelist

Outdoor Decor
Inspiration Create A Getaway Feel For Your Backyard, Patio Or Balcony
City Gardening
Gardening and Landscapes Tips For Growing A Garden In A City
Room Makeover
Know-How 3 Life-Changing Room Makeovers
Weekend Diys
DIY Weekend DIY Ideas: 8 Ways To Fix Up Your Home In 2 Days Or Less (PHOTOS)
Ray And The Ro Ksubi
Stylelist Network Ksubi 'Bad Sports' Lookbook: From The Stylelist Network
Memorial Day Sales
Projects Memorial Day Sales 2012: Home Decor And Outdoor Furniture Sales At Macy's, Sears, Home Depot And More (PHOTOS)

SITES WE LOVE

Meet Fashion's Coolest Moonlighters — & See How They Make It Work

Headphone Stalking! 9 Rad 'Phones From The NY Streets

5 Outfits To Try This Week: Sneakers, Overalls, & More

Jeanine Celeste Pang: Reinventing Happily Ever After

Get Jordin's Lacy Look For Less

Mary Kincaid: Weekly Roundup of eBay Vintage Home Finds (PHOTOS)

Carine Roitfeld, Janet Jackson, Karl Lagerfeld, and More at Last Night’s amfAR Gala in Cannes

Natalia Vodianova Was Royal in Blue

Cathy Horyn Deems Mickey Drexler’s Life ‘Not the Stuff of Novels’

Scrub Down: Hadali Detoxifying Body Scrub

Dressed In White: Sophie Theallet Sea Island White Cotton Gown

Patriotic Purse: Edie Parker Red, White and Blue Jean Clutch

Heat It Up: 5 Cool Outfits Inspired by Our Favorite Summer Movies

One Awesome Thing: A Swimsuit to Make You Feel Like a Bond Girl

Look of the Day: Leopard Meets Brights

Kim Kardashian a Kopy Kat?

Priscilla Chan’s Wedding Secret

Mozart Meets the Future

EVEN MORE ON Stylelist

Design
Clean Home
Beauty
Home Design
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved