Tilda Swinton Etat Libre d'Orange

Tilda Swinton as the muse for Etat Libre d'Orange. Photo: Katerina Jebb

British actress Tilda Swinton has her orange-red hair, Scottish heritage and bizarre persona to thank for her latest endorsement.

Swinton is the eccentric muse behind Etat Libre d'Orange's ('Free State of Orange') newest scent - Like This - which features notes of tangerine, ginger, pumpkin, Moroccan neroli flower and musk and launches online this weekend, reports WWD.

The Oscar-winning actress is thrilled with the results.

"It's an idea that makes me very, very warm and happy," says Swinton.

Swinton's style has often been described as highly unique and even odd, and it has netted the 49 year-old actress several gender-bending roles during her lifetime. In 2008, she appeared at The Academy Awards with a makeup-less bare face - and took home much fashion world criticism along with her Oscar. Her stylist Jerry Stafford told W magazine, "This is skin born of the Scottish highlands, so why hide it? Why the hell put foundation on it and all this garish lipstick?"

These days, the market is flooded with celebrity-created scents, but Swinton's collaboration with Etat Libre d'Orange is reminiscent of old Hollywood and royalty days past when fragrance coutiers would create fragrances based on the inspiration of a famous face who carried a deep identity.

Audrey Hepburn's sophisticated gamine style inspired Givenchy's best-selling L'Interdit fragrance of the '50s and 60s, while Hermès concocted Kelly Calèche after the class and elegance of Princess Grace Kelly of Monaco. More recently, Commes des Garçons created a juice for socialite and fashion world icon Daphne Guinness, heiress to the Guinness beer fortune.

The fragrance ads for Like This feature heady images of Swinton in what appears to be the 'afterglow' of sexual passion. Raising eyebrows isn't new for Etat Libre d'Orange either, as they pride themselves on being a rebellious fragrance house, with names and ingredient blends that flirt with the line of subversion ('Magnificent Secretions' and 'Hotel Slut' were two of their past best-selling scents.)

One bet we'd be willing to make: this is a fragrance that will be just as memorable as the muse herself.

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