Model Gisele Bündchen's new Sejaa skincare line is 100 percent natural. Photo courtesy of Sejaa
We're used to seeing Gisele Bündchen
sprawled across the pages of high-end fashion magazines and scantily clad in splashy ad campaigns
, but starting today the Brazilian-born beauty
is pedaling her very own 100 percent natural skincare
"My philosophy is: When you find something that makes you feel so good, share it. Sejaa
is a part of something I'm concerned about, which is my skin and what I put on my skin. I have a voice and I feel I have to share this -- something that has been so beneficial for me in my life and has helped me be a more complete person," said Bündchen
, in a statement.
The name of the line -- Sejaa
-- flirts with the Portuguese verb "seja," which means "to be," and is a nod to the 29-year-old model's native tongue.
Initially launching with a day and night cream, as well as a mud mask, all products are completely natural -- free of parabens, artificial ingredients and packaged in 100 percent recyclable containers.
The Sejaa line consists of a day moisturizer, night cream and clay mask. Photo courtesy of Sejaa
rich formulas that include ingredients like aloe vera, green tea, ginseng, jojoba and argan oil. The mud treatment is a combination of natural clays which pull pore-clogging impurities from cells and leave skin with a hydrating touch of glycerin.
Products retail for $56-$70, though a special limited edition kit
lets you enjoy all of the products at a 25% savings. While shelf-life is often a concern for naturally formulated products, Bündchen's line contains antioxidant blends that are guaranteed to keep the them safe and stable for up to two years.
Wholesome ingredients weren't the only thing on Bündchen
's mind when creating the line: The factory where the skincare
is made uses hydroelectricity, which is the most widely used form of renewable energy and produces no waste or carbon dioxide.
Windpower also helps support the process -- another pollution-free form of renewable energy. Even the ink on the packaging has been carefully thought out and contains soy-oil print.
There's no arguing that Bündchen
is a consummate businesswoman. Just a couple of years ago, Forbes ranked her the 16th richest woman
in entertainment with a $150 million fortune.
Will the new skincare line follow suit with the same kind of success? Only time will tell. Either way, the environment will be the biggest winner of all.
Plus, see who's the latest Hollywood actress rumored to be launching her own fragrance