But Olay Professional had a scientific study published in a recent issue of the British Journal of Dermatology to support its positioning as one of today's leading brands in anti-aging skincare.
The study -- conducted by researchers at parent company, Proctor & Gamble, in collaboration with clinical physicians at Columbia University and the University of Miami -- showed that 58% of the 196 female participants experienced more of a visible change in skin wrinkles using Olay's new Professional Pro-X line than the group using tretinoin, which is found in popular anti-aging prescription cream Renova.
Those pesky lines around the eyes improved for some, too. Seventeen percent of women experienced a reduction in eye wrinkles with Olay as opposed to 11% with a tretinoin prescription. And we're not talking the barely-there expression lines of some baby-faced 20-year-old. Participants were all between the ages of 40-65, possessing moderate to moderately severe wrinkling.
The participants were examined via high-resolution digital imaging, marking one of the first studies of its kind to compare an over-the-counter drugstore item with a prescription grade product. The eyebrow-raising results even inspired a Time article debate on whether or not such a seemingly active product should be available on your drugstore shelf.
Retailing for $42-$62, Olay's Professional Pro-X line of creams, lotions and eye treatments are among the highest priced skincare products in drugstores. But between the Brit Journal of Dermatology study and a past Consumer Reports finding which rated the line as the number one brand among both mass and luxury skin products, we're pretty impressed with the way Olay appears to deliver on its promise.
Our suggestion? Buy your Olay at a drugstore like CVS that has a beauty return policy so you can get your money back if your skin doesn't live up to the reported hype.
And check out the latest trend in at-home skincare -- spa-grade devices.