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Kiehl's Honors Earth Day With Celeb Art & Acai Collaboration

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Mar 17th 2010 at 11:15AM  
1 Comment
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The specially designed labels for Kiehl's Acai Damage-Protecting Toning Mist, by (from left to right) Jeff Koons, Pharrell Williams, Malia Jones and Julianne Moore. Courtesy Photo

We're more than just a little obsessed with Kiehl's latest Earth Day initiative.

The socially-conscious brand is teaming up with actress Julianne Moore, artist Jeff Koons, musician Pharrell Williams and pro-surfer Malia Jones to raise funds for the Rainforest Alliance - a non-profit that conserves our precious rainforests and ensures that businesses have sustainable practices.

The creative foursome have all wielded brushes to create artsy limited edition labels for Kiehl's Açai Damage-Protecting Toning Mist. The antioxidant-rich refreshing spritzer is certified 100% organic, and protects skin from environmental damage with acai berry, soothing aloe vera juice, lavender and essential oils of rosemary and orange fruit water.

"It has always been our mission since 1851 to always give back to the communities in which we do business, and to do our part to be a socially responsible citizen. Through this partnership, Julianne, Jeff, Pharrell and Malia showcase their vision of social responsibility," says Kiehl's USA President Chris Salgardo. "We at Kiehl's are not looking to impress upon you our vision, or even their vision of social responsibility - only you can determine what you can do to make the world a better place," adds Salgardo.

You can scoop up one of the sprays online right now or in stores starting April 1st.

And while you're at the store, be sure to bring back any empty product containers you have from Kiehl's so you can score some free goods with their long-standing Recycle and Be Rewarded program. Once you get a recycling card, Kiehl's will stamp it everytime you bring back an empty. Three empties will get you Lip Balm #1, five empties grab you a travel collection product, and 10 empties wins a full-sized product up to $25 in value - excluding any charitable products.

Now that's our kind of recycling program.
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Filed under: Beauty, News, Skin & Body
Tags: Earth Day, earth day 2010, EarthDay, EarthDay2010, healthy beautiful you, HealthyBeautifulYou, Jeff Koons, JeffKoons, julianne moore, JulianneMoore, kiehls, Kiehls Açai Damage-Protecting Toning Mist, KiehlsAçaiDamage-protectingToningMist, Malia Jones, MaliaJones, pharrell williams, PharrellWilliams
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