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Twiggy, Helen Mirren Inspire Women Over 60 to Go Glamorous

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Mar 17th 2010 at 4:22PM  
20 Comments
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Helen Mirren Academy Awards Oscars 2010

Actress Helen Mirren works her ageless beauty on the red carpet at the 2010 Academy Awards. Photo: WireImage

Who you callin' Granny?

New research has found that older women are embracing fashion more than ever, taking inspiration from fashionable, "mature" celebrities like Susan Sarandon and Meryl Streep, the Daily Mail reports.

Thanks to the "Twiggy effect" (a reference to the 60-year-old model, who is now launching her own Twiggy London line), women in their 60s and 70s are buying more clothes and taking an avid interest in how they dress, according to the paper.

After analyzing data from the UK's Office for National Statistics from 1961 to 2006, Professor Julia Twigg reportedly found that though women had spent roughly the same percentage of their money on clothes and shoes as their '60s counterparts (about 5 or 6 percent), they were also buying more clothes for their money, thanks to the advancements that make clothes more affordable and accessible today.

"Women over 75 are now shopping for clothes more frequently than they did when they were young in the 1960s," Professor Twigg told the paper.

"In the 1960s buying a coat, for a woman, was a serious matter. It was an expensive item that they would purchase only every three or four years... Coats can now be bright and you wear them for only one season.

"Fashion is a lot cheaper and people get tired of things more quickly. Everyone is buying more clothes, but in general, we are not spending more money on them."

The influx of stylish senior-citizen starlets also reportedly plays a role. After all, if sixty-something Helen Mirren can rock a bikini, why can't her fellow baby boomers?

"In past years, people have 'dressed their age,'" fashion designer Laura Dawson tells StyleList, "wearing things people designed for an 'older woman' and not designed as something one would want to wear. Some clothes for 'older women' only succeed in making a healthy, beautiful woman look dowdy when actually she's just as beautiful as she ever was."

Dawson, who says her own mother raids her collection, adds, "Some of the more fun silk dresses can shave 20 years off a woman's appearance in a few minutes flat, which shocks even me to watch it happen, and I designed the dress!"

"I have seen a definite rise in the number of more mature clients wanting our services," Lisa Maynard-Atem of the UK's Stylisa Fashion Styling Consultancy tells StyleList.

"Many of them reference Helen Mirren, Sophia Loren, and Twiggy. They are looking at these women and realizing that age is just a number and not a barrier to being stylish and beautiful.

"One of the women I feel is having a major influence is ["Absolutely Fabulous" star] Joanna Lumley. A number of women have come to us, requesting that we create a style for them that encapsulates her sense of inner beauty and passion.

"Style is a state of mind, it has no concept of age or time -- it is simply of state of being."

Word. And so long as Mom (or Grandma, for that matter) doesn't start raiding our wardrobes, we're totally cool with this new trend of glamazon grandmothers.

Meanwhile, check out Sigourney Weaver's sexy-at-60 style.

Read All Comments
Filed under: Fashion, Celebrity, News
Tags: fashion over 50, fashion over 60, FashionOver50, helen mirren, HelenMirren, joanna lumley, julia twigg, JuliaTwigg, laura dawson, LauraDawson, lisa maynard-atem, meryl streep, older women, sophia loren, stylisa, susan sarandon, SusanSarandon, twiggy, twiggy effect
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READER COMMENTS

(20)Add A Comment

Elana, 3-19-2010, 9:01AM

2.5 stars vote downvote upReport
Elana

Having been a part of the " Fashion " industry, for many years, I am noticing that beautiful, IS... and a woman who dresses in a way that she feels, even though she is older in numbers, is, yet, Beautiful...some of the clothing is too... Old Lady, for alot of women, because as we are getting older we still feel YOUNG...

My Mother always told me, " Age, is just a number ". she was right.
My Aunt always said, " Youth is waisted on the young ".

Do whatever makes YOU happy, but, don't try to overdo it either...as too much of a good thing, IS, too much... ( jewelry & makeup ) especially!

Reply »

masanddjs, 3-19-2010, 9:16AM

2 stars vote downvote upReport
masanddjs

Sorry, but not many women older than 50, and especially 60s and 70s, can wear sleeveless clothing. You just can't hide from those bat wings. Even skinny women get them. Just an unfortunate fact of aging. Maybe if you are big into lifting weights, you can delay it, but it will get you eventually. Another sign of why men age better than women. They seldom get bat wings!

Reply »

r, 3-19-2010, 10:14AM

2.5 stars vote downvote upReport
r

i call them bingo wings

»

WyldWun, 3-19-2010, 10:57AM

3 stars vote downvote upReport
WyldWun

Men are better than women???? BS. Women may have "floppy" arms but at least they don't need Viagra for their "floppy" parts like men do. And they are much smarter. Too bad they don't have a cure for men's "floppy" brain cells. But then by the time men reach their obnoxious teen years they have so few left, they are not worth bothering with.

»

tom, 3-19-2010, 11:37AM

2 stars vote downvote upReport
tom

Hey Wwun....get off men...not everyone needs a pill to pop...I'm assuming they probably need one round you cause ur boobs are sagging to ur knees....men may have some floppy braincells but they are soooo much more easy going and less trouble than you sound like.

»

Sandy, 3-19-2010, 1:28PM

3 stars vote downvote upReport
Sandy

Have you noticed that the sale papers in our newspapers tend to star teen something, 20 something and even 30 something. But very few show women who are 50, 60, or 70-ish in their fashions. Don't they know that those age women usually have more money than the younger ones to spend? Women don't quit thinking about fashion just because they have passed 40. All of the younger fashions seem to want to see the girls dressed like pregant teenyboppers. Older women want to dressed in a more respectful or better dressed way. And not all women are size 2 or 4.

»

Elana, 3-19-2010, 9:39AM

2 stars vote downvote upReport
Elana

masanddjs......
Yes, those " bat wing - arms " & " turkey necks " .... yes, but, I was just speaking of the look, you know... YOU CAN.... wear. ( NO MINIS EITHER! )
If you have any of these things there is clothing you can always rely on, such as ...dolman sleeves, they are in style once again... and try to keep a smile on the face, it really does help to be less ridgid... Hair styles are a helpful tool if you don't want to use any fillers etc. I don't think of surgery, but, turkey-neck is pretty awful I must admit... some women wear turtle necks, in Summer? I personally don't think so as it would seem to me to attract attention to the problem.

Reply »

Barbara, 3-19-2010, 10:44AM

3 stars vote downvote upReport
Barbara

Hey, get a grip! I am seventy and I look better in a sleeveless top than my teenage neighbors. Most young girls have pot bellies and slump.
Get off of old women.

Reply »

Janet, 3-19-2010, 11:05AM

3 stars vote downvote upReport
Janet

The one thing so aging on a woman is the short, curly hair these ladies wear in their late 60's and 70's. It's atrocious and dates you. Why not wear a sleek bob that is shoulder length or even past the ear?

I am almost 59 myself and people think I'm in my mid 40's. Younger men hit on me. It's all in how you dress which includes, very much so, the hair style. I'm impressed when I see an older woman wearing tight jeans. Spare me those hideous elastic waist, floppy fitting pants you ladies wear.

And please, I work in make-up, stay away from powder of any kind on your face!! It accentuates every wrinkle we have. Use a moisturizer under a sheer foundation. One customer I have insists on wearing dark make-up to make her look tanned. Instead she looks like a brown wrinkled paper bag. It is hideous!! She's quite attractive but the dark foundation is just WRONG!

Take care of your health ladies. Get out and take walks every day.

Reply »

ohmypalomino, 3-19-2010, 12:34PM

2.5 stars vote downvote upReport
ohmypalomino

IT IS NOT AS MUCH WHAT YOU WEAR AS HOW YOU WEAR IT. THE SAME PLAIN DRESS CAN LOOK STUNNING ON A MORE MATURE PERSON AND CHEAP ON A YOUNG ONE. IT IS HOW YOU CARRY YOURSELF THAT MAKES THE IMPRESSION. ACCESSORIES, SIMPLE EARRINGS AND A HANDBAG THAT IS NOT THE SIZE OF A SUITCASE ALONG WITH COMFORTABLE NOT CLODHOPPER SHOES AND A PLEASANT EXPRESSION WILL COMPLETE THE OUTFIT. JEANS AND A SWEATSHIRT WILL TURN HEADS IF WORN PROUDLY WITH A GODLY GLOW. YOU DON'T NEED TO BE RICH OR YOUNG TO CARRY MANNERS AND CHARM TO THE LIMIT.

Reply »

sam, 3-19-2010, 1:14PM

2 stars vote downvote upReport
sam

palomino..."Godly glow"? Good grief. I guess atheists are just SOL, huh? Why do you religious freaks have to bring religion into everything including fashion? Would you wrap your "Godly glow" in a shapeless toga type dress then? Get over yourself.

Reply »

Jana, 4-13-2010, 4:04PM

2 stars vote downvote upReport
Jana

Enjoy your youth while you can because if you are lucky the old lady look will be there before you know it. Nobody is immune to old age. 40 years old is OLD.

»

bobby d., 3-19-2010, 1:37PM

2 stars vote downvote upReport
bobby d.

CAN YOU SAY MILF ?

Reply »

Angeleyes2, 3-19-2010, 1:37PM

2 stars vote downvote upReport
Angeleyes2

Oh Please! Leave us alone! Yeah, we're all going out to Balls and dressing up. I'm in the dirty but wonderful garden in my cut offs or my jeans and T shirt. I love casual, I embrace clean and easy. I'm not out to impress anyone, get a date or get married. I even dress up casually! A lot of us are still participating in life but in plainer clothes. My husband and I are starting a new business and most of it is run over the phone, unseen. You must mean old former "stars". The rest of us are living Real lives, happily, comfortablly in our jeans and t-shirts.

Reply »

razmo, 3-19-2010, 1:41PM

2 stars vote downvote upReport
razmo

those ole gals need to be checked for walking farts first.

Reply »

marge, 3-19-2010, 4:40PM

2 stars vote downvote upReport
marge

Hi there everyone, Just wanted to add what i think about the dressing and remarks about age. I belive that age is a number and if you look hey like me i am 63years old but everyone saids i look like i am in my 50"s that sure makes me feel good. I was always a greate dresser and try to dress like 10years younger then my age not like a teenage you know. I am slim and i would say pretty much everything i wear looks fresh and good on me. I am not a model but i do get a lot of compliemnts from younger men and specially the women. I belive that its as youghtful as you feel. I go dancing twice a week and take care of myself and i am very proud of me. I did take designing in school and i just know how to pull it all together like a fashion desider and i feel greate i am very honor i can share this with other women who just want to say oh i am old i don"t need to impress anyone but hey how about the miror ha. okay so hope you all enjoy my story and keep up the greate work young at heart. Its worth it for yoursefe. Yours Trueley Marge. by.

Reply »

Jana, 4-13-2010, 4:13PM

2 stars vote downvote upReport
Jana

Just wait, you will be in the old fart category some day. Enjoy your youth while you can.

Reply »

kenneth, 4-18-2010, 8:41PM

2 stars vote downvote upReport
kenneth

for a woman herrrrrrr age ! sheeee hotter than helll

Reply »

Mel, 2-11-2011, 4:04PM

2 stars vote downvote upReport
Mel

Even Helen Mirren is self-conscious about her arms, according to recent headlines. In fact, she is wearing a lightweight shrug in this picture, but she always looks great as she dresses to flatter her figure. It's the same at any age.

It is hard to find clothes with sleeves to wear if your arms aren't your best feature though, especially for special occasions. I think www.armedandglamorous.co.uk has a good selection.

Reply »

lehenga kids choli, 3-05-2012, 1:49AM

2 stars vote downvote upReport
lehenga kids choli

Hi everyone, I find one think that " enjoy every moment of the life " . I agree with professor Twigg . I know that the women over the sixty takes enjoy of the shopping . In my opinion, you can wear any dress in the any moment of life.
I hope to you to present this type of the forum in the future also.
Great share, great post ,thanking you.

Reply »

 
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