But it was even worse 20 years ago, before John Frieda pioneered the frizz-control market with the introduction of Frizz-Ease Hair Serum in 1990. Now, two decades later, the company is introducing Frizz-Ease Smooth Hydrating and Repairing Shampoos and Conditioners, to do to wet hair what the serum does to dry hair, and ensure that smooth hair starts in the shower.
Formulated with an exclusive Frizz-Mending Complex containing silk protein and lipids, these duos replenish essential oils and proteins while restoring your hair with moisture to prevent frizz and protect against humidity.
"It's about realizing its that time to fight the battle!" said Harry Josh, John Frieda International Creative Consultant. "A lot of people don't realize that you can't think that coming out of the shower and taking your hair down out of the towel that's it's time to start styling."
Josh urges women to understand that the process begins as soon as you suds up.
"These shampoos and conditioners fill in the cuticles to create shine and add body to the hair," he said. "Because we have two different shampoos and conditioners, you really want to focus on whether your issue is reparative, which is if you're hair is fried and frizzy, or hydration, if you're hair is dry and frizzy, and prescribe accordingly."
Josh also recommends using Smooth Start shampoos and conditioners prior to and on the day of a big event to achieve a hairstyle that lasts as he did with Amanda Seyfried at this year's Oscars. Finished with the Root Awakening Strength Restoring Gel, Seyfried's sleek chignon stood out on the red carpet.
Frizz-Ease Smooth Start Shampoos and Conditioners by John Frieda ($6.49 each) are now available at food, drug and mass retailers.
Want more tips for shiny strands? Check out what the pros have to say!