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John Frieda Launches Frizz-Ease Smooth Start Shampoos and Conditioners

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Mar 18th 2010 at 4:45PM  
2 Comments
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John Frieda Smooth Start Shampoos and Conditioners

Tame dry and damage hair in the shower with John Frieda's Smooth Start Hydrating and Repairing Shampoos and Conditioners. Photo: Courtesy of John Frieda

For many women, frizz is an inevitable part of their days -- good hair, and bad.

But it was even worse 20 years ago, before John Frieda pioneered the frizz-control market with the introduction of Frizz-Ease Hair Serum in 1990. Now, two decades later, the company is introducing Frizz-Ease Smooth Hydrating and Repairing Shampoos and Conditioners, to do to wet hair what the serum does to dry hair, and ensure that smooth hair starts in the shower.

Formulated with an exclusive Frizz-Mending Complex containing silk protein and lipids, these duos replenish essential oils and proteins while restoring your hair with moisture to prevent frizz and protect against humidity.
Amanda Seyfried 2010 Oscars

Amanda Seyfried's secret to her sleek chignon: prepping her strands with John Frieda's Smooth Start shampoo and conditioner. Photo: AP


"It's about realizing its that time to fight the battle!" said Harry Josh, John Frieda International Creative Consultant. "A lot of people don't realize that you can't think that coming out of the shower and taking your hair down out of the towel that's it's time to start styling."

Josh urges women to understand that the process begins as soon as you suds up.

"These shampoos and conditioners fill in the cuticles to create shine and add body to the hair," he said. "Because we have two different shampoos and conditioners, you really want to focus on whether your issue is reparative, which is if you're hair is fried and frizzy, or hydration, if you're hair is dry and frizzy, and prescribe accordingly."

Josh also recommends using Smooth Start shampoos and conditioners prior to and on the day of a big event to achieve a hairstyle that lasts as he did with Amanda Seyfried at this year's Oscars. Finished with the Root Awakening Strength Restoring Gel, Seyfried's sleek chignon stood out on the red carpet.

Frizz-Ease Smooth Start Shampoos and Conditioners by John Frieda ($6.49 each) are now available at food, drug and mass retailers.

Want more tips for shiny strands? Check out what the pros have to say!
Read All Comments
Filed under: Hair Care, Beauty, Hair, News
Tags: Amanda Seyfried, conditioner, Frizz-Ease, Frizz-Ease Smooth Start, frizzy hair, Harry Josh, John Frieda, shampoo
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READER COMMENTS

(2)Add A Comment

Izzy, 6-24-2010, 4:50PM

2 stars vote downvote upReport
Izzy

I went to the John Frieda tour salon today in Chicago and they gave me samples of this stuff! Can't wait to use them! oh yeah-- someone there said that they're going to be there for the next two days-- so get yourself some samples of this and a free hairstyle! I did:)

Reply »

stammyu, 10-18-2010, 9:58PM

2 stars vote downvote upReport
stammyu

I'm a middle-aged gal with super-curly, prone to frizz hair. I have bought and tried so, so many shampoos (and conditioners) in the hope of finding something to make my wild hair manageable without having to pile on a gazillion post-shower products.

Shielo is excellent. Specifically, I buy the Hydrate Shampoo and the Hydrate Conditioner.

I find that it's easier to blow-dry and have the hair feel softer, sleeker, and less prone (though never NOT prone) to frizzing in humidity. (Granted, when you have mind-of-its-own hair, addig stuff like Paul Mitchell styling lotion and Biosilk just adds to the effectiveness of the Pantene products, I find. It all adds up to help manage the hard-to-manage.)

Reply »

 
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