Here's what's happening around the web this morning:

Tina Fey Covers Esquire's April Issue
First Vogue, now Esquire? Tina Fey is on one heck of a roll. Liz Lemon would be proud.
[Just Jared]

Dinosaur Bone Watch Sells for Nearly $300,000
Limited-edition Louis Moinet watches containing bone fragments from dinosaurs are being sold for £193,000 (about $294,000) a pop. We smell another "Jurassic Park" sequel.
[Daily Express]

Study Breaks Down Wal-Mart Shopping Habits
Larry the Cable Guy is in good company -- according to a new study, two-thirds of Americans shop at Wal-Mart. Of those surveyed, 73 percent buy beauty and personal care products at the store.
[WWD]

Campaigns Starring Plus-Size Models Less Successful?
A new study from Arizona State University alleges that ads featuring plus-size models are less effective because they give their intended audience lower self-esteem. Et tu, Crystal Renn?
[ASU News]

Leigh Lezark for House of Holland's Levi's Campaign
Miss MisShapes herself, Leigh Lezark, is a blue jean baby queen in the new campaign for Levi's X House of Holland. We barely recognize her without the black.
[Catwalk Queen]

Stephanie Seymour is Foxy at 40 in Bikini
Should we hate supermodel Stephanie Seymour because she's 40 and looks this good in a bikini, or because she's had four kids and looks this good in a bikini?
[Daily Mail]