Adidas Originals was thinking girl power -- and no, not the Spice Girls kind -- for its Spring 2010 campaign.
So, the athletic streetwear label tapped a bevy of diverse girls -- including model-turned-designer-turned-possible-fashion-editor-turned-actress Agyness Deyn -- who filmed each other for this video and interactive lookbook.
Joining the multihyphenate Deyn on the casting call: singer Ciara, reality star Whitney Port, pro tennis player Ana Ivanovic, former Cheetah Girl Adrienne Bailon, model Tallulah Morton, British TV host Louise Roe, and singers Cheer Chen and Hyori Lee.
In a cool bit of technology know-how, Adidas Originals launched the interactive look book on its site by allowing viewers to use their mouse to "grab" bits of the film reel to view different models.
The outfits worn by each girl are then linked to details of the styles.
As for the video (above), dancing around and getting paid must always be fun. Aggy is ever the cool girl in a rhinestone-embellished football jersey with biker shorts, Jeremy Scott for Adidas Originals high-tops, and her signature jet-black bowl cut, while Ciara shows some serious leg yet still manages to look classy in an oversized striped sweatshirt with cutouts (worn as a minidress).
Whitney Port's flowery getup, called the "Fafi All-in-One-Suit," was another matter. It might have worked on an edgier muse, but does a silk onesie on "The City" star smack of the next Snuggie incarnation or is it just us?
Adidas Originals isn't just for the girls. The brand tapped soccer stud David Beckham and rapper Snoop Dogg for a "Star Wars"-inspired video.'