Just in time for spring, H&M is introducing its Garden Collection, which is full of floral prints -- bright, bold, and even subtle – all made in organic and recycled materials.
"We're listening to our customer," a spokesperson tells StyleList. "Every year we use 50 percent more recycled product," including PET bottles (aka plastic soda bottles) and recycled textile waste.
Aside from the recycled polyester, H&M's 80-piece collection also includes eco-friendly fabrics like organic cotton, linen, and Tencel, which is produced with minimal environmental impact.
Prices for these pieces start at $14.95 for recycled shoes and go up to $60 for a jacket, though most items are around $20.
As you'd expect, the clothing itself is romantic and quite feminine. It's styled in a '70s, Talitha Getty kind of way -- relaxed, flowing floral pieces you could imagine wearing on a yacht in the Mediterranean (or at your local pool).
And though the prints are all floral-inspired, they are not as precious as you'd expect -- there's a real modern edge to this collection, which hits the selling floor March 25.
Meanwhile, Liberty of London's florals are having a spring awakening at Target.