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H&M Garden Collection Offers Organic Florals for an Eco-Friendly Spring

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Mar 19th 2010 at 7:00PM  
2 Comments
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H&M Garden collection organic recycled red strapless dress

So, this is where your Diet Pepsi bottle went! This rose-covered dress is made from recycled fiber polyester. Where's the garden party? Photo courtesy of H&M

Forget waiting for the April showers to bring flowers -- H&M is breaking them out now.

Just in time for spring, H&M is introducing its Garden Collection, which is full of floral prints -- bright, bold, and even subtle – all made in organic and recycled materials.

"We're listening to our customer," a spokesperson tells StyleList. "Every year we use 50 percent more recycled product," including PET bottles (aka plastic soda bottles) and recycled textile waste.

Aside from the recycled polyester, H&M's 80-piece collection also includes eco-friendly fabrics like organic cotton, linen, and Tencel, which is produced with minimal environmental impact.

Prices for these pieces start at $14.95 for recycled shoes and go up to $60 for a jacket, though most items are around $20.

As you'd expect, the clothing itself is romantic and quite feminine. It's styled in a '70s, Talitha Getty kind of way -- relaxed, flowing floral pieces you could imagine wearing on a yacht in the Mediterranean (or at your local pool).

And though the prints are all floral-inspired, they are not as precious as you'd expect -- there's a real modern edge to this collection, which hits the selling floor March 25.

Meanwhile, Liberty of London's florals are having a spring awakening at Target.
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Filed under: Fashion, News, Designers & Brands
Tags: eco-friendly, Eco-Frindly, florals, Garden Collection, HM, linen, organic cotton, recycled, Soda Bottles, Spring 2010, talitha getty, tencel
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READER COMMENTS

(2)Add A Comment

Real Style Network, 3-22-2010, 10:14AM

2 stars vote downvote upReport
Real Style Network

We love the new organic line at H&M. The clothes are so cute and they are affordable! We posted some more pictures of the line here: http://www.realstylenetwork.com/index.php/2010/02/fashion-news-hm-launches-organic-clothing-line/

Reply »

Jehnavi, 9-03-2010, 4:59AM

2 stars vote downvote upReport
Jehnavi

Id see all designers instead of conventional organic cotton! It nice that use waste from the same fabric. I love to design a dress with pockets ... makes me feel like spring was a little closer.
http://www.greenliving9.com/eco-friendly-clothing.html

Reply »

 
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